Agency Network: 
February 2010


Print advertisement created by Zig, Canada for Newstalk 1010, within the category: Media.


Knitting needles are permitted on planes (if accompanied by yarn). Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
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dsklan's picture

is that true?!

Activity Score 1926
Art Director at homeshop
ek kanya's picture

i dont think so. cant be true.

ek kanya
Activity Score 814

am an advertising junkie | read my flog at

The Paperweight's picture

I think the creative has already worked! See the the comments above, they've forgot to treat the message shown on the print as a copy, the took it as a news! and even didn't care to express their remark about the "News"! congrats zig team, you've done it!!

The Paperweight
Activity Score 26
xcreativity's picture

not so funny as the previous ones

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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atb2005's picture

It is very funny, and relevant. These days even nail files are not permitted on planes! Love the whole campaign!

Activity Score 13557