Border guards

Agency Network: 
February 2010


Sometimes the world can be a confusing place. Newstalk 1010 is a talk radio station that breaks down headline news for a more in-depth understanding of the issues. This billboard campaign drops truth bombs and invites audiences to tune in to make sense of a world that doesn’t make sense.

Print advertisement created by Zig, Canada for Newstalk 1010, within the category: Media.


Canadian border guards are unarmed. Make sense of what doesn’t.

Advertising Agency: zig, Toronto, Canada
Creative Director: Martin Beauvais
Associate Creative Directors: Michael Murray, Jason Hill
Art Director: Craig Ferguson
Copywriter: Steven Barr
Additional credits: Grace Castenada (Coach), Sheri Hachey (Team Leader), Lynn Sivec (Strategic Planner)
Log in or register to post comments

Highest Rated

Phil Lestino's picture


Phil Lestino
Activity Score 1684
alejulimaty's picture

love the art of these, but I don`t know the newspaper nor it´s tone of voice so I won´t rate them

Activity Score 842
brother buenos aires
ridzadi's picture

This entire series seems to be inspired from The Economist ads...
Now when I say 'inspire' I don't mean copied. These are like 50% fresher compared to them..

good work.

Activity Score 101
Copywriter at Bachelors in Management |

Yours truly,
Assadi >)

Bangads's picture

This is the best

Activity Score 65
Copywriter at Copywriting
Phil Lestino's picture


Phil Lestino
Activity Score 1684
whatthefudge's picture

Haha, great visual!

Activity Score 1266
Brain-Art's picture

The only one that really makes it's point in my opinion

Activity Score 1101
Graphic Designer
xcreativity's picture

ahahah my fav one

Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

Guest's picture

Maybe the "guards" are unarmed but the "officers" are armed. WE ARE NOT "GUARDS" WE ARE OFFICERS!!