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Published/Aired: 
November 2011
Newspaper Publishers Association Print Ad -  Send a Newspaper

Description

The All Blacks winning the Rugby World Cup created some pretty memorable newspaper front pages, the sort that people can't wait to read in the morning. But what happens if you're a Kiwi living thousands of kilometres away? Special Group, Auckland created a full page ad encouraging readers to fold up the newspaper, pop a message on it, and send it to a Kiwi overseas, so they could share the unique experience of holding and reading these special newspapers - as if they were back home in NZ. Alternatively it could be sent to an Aussie mate.

Print advertisement created by Special Group, New Zealand for Newspaper Publishers Association, within the category: Media.

Advertising Agency: Special Group, New Zealand
Creative Director: Rob Jack, Tony Bradbourne, Heath Lowe
Art Director: Iain Macmillan
Copywriter: Antony Wilson
Account Director: Annabel Rees
Account manager: Nicola Muollo
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andylefty's picture

Only question is did people do this?
Don't think I would.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Seriously Crazy's picture

has an old feel to it..when people needed to hold the newspaper to get the real feel of what they read..i don't know how relevant it is now..

Seriously Crazy
Activity Score 638
Milan Solanki's picture

idea is good, if not here, could be used for something else

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
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