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Hurt once

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Miami Ad School, United States for New-Skin, within the category: Health.

Caption

It should only hurt Once
Cure the Cut. Keep the Fur.

Advertising Agency: Miami Ad School, New York, USA
Art Director: Nicole Koestel
Copywriter: Fouad Hammoud
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morse's picture

Interesting art direction.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

zhangcuihaoyun's picture

好有创意~

zhangcuihaoyun
Activity Score 43
kalankji's picture

simply superb

kalankji
Activity Score 229
MicheleVirgilio's picture

great art

MicheleVirgilio
Activity Score 2617
vote4pedro's picture

On the one hand, it shows they can write a headline and put an ad together in less than an hour. On the other hand, it probably took them longer than an hour. Personally, I'd toss it. But if they decide to put it in their books, they should rethink the art direction. Making the headlines out of hair may still work, but the wallpaper background feels out of place. And the gradient behind the tagline is a mistake. If you're going to be an art director, you really, really need to pay attention in your design classes. Too many art direction students blow them off.

vote4pedro
Activity Score 4601
Copywriter
kleenex's picture

nice font.

kleenex
Activity Score 51110
Web Designer/Developer
NotepadsCustomized's picture

I think it is great. Perhaps something about paper cuts if it is in printed form, but that's just something that isn't very significant.

NotepadsCustomized
Activity Score 4
Production Manager at Utah Valley University
jackblack's picture

Nice thought.

jackblack
Activity Score 2357
Art Director
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