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Sheep

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Euro RSCG, United States for Newcity, within the category: Media.

Caption

Reject the herd mentality. Unassimilate.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Steffan Postaer
Executive Creative Director: Blake Ebel
Senior Art Director: Matt Dimmer
Art Director: Jason Tisser
Copywriter: Regan Kline
Photographer: Ross Feighery
Retouching: Platinum FMD
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Highest Rated

Guest's picture

Fantastic shot and campaign. Well done, hairy legger!

Guest
bknowlden's picture

My favorite of the campaign.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

Jet Propulsion Lab's picture

Extremely familiar and expected positioning strategy (tag line) for an alternative paper/mag by now. But I don't recall seeing this particular execution before. Maybe it's already been done I don't know... This one is my favorite of the bunch, too. It somehow manages to feel fresh in its look. The whole "break-out-of-the-mold" unconventionality message was once a very popular headline theme back in the early 90s. Practically every advertiser was telling us they were not the same'o same'o. I imagine the tactic is still relevant today...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Guest's picture

Awesome ad, great campaign, and he's gonna have a nice sweater when he's done.

-Topher

www.du4designs.com

Guest
Guest's picture

i can't believe that anybody would actually choose to be called Topher!
what a terrible name!

Guest
Guest's picture

Interesting coming from a person who's too scared to put their name.

-TOPHER

Guest
Guest's picture

Nice ad. I am finding your shorn stems to be strangely attractive.

Guest
Guest's picture

I'm not completely familiar with the publication but I would imagine it is like most local magazines found in big cities, all of which generally have the same look and content. However, I don't think I have ever seen any of these publications placing actual ads, especially ones that revolve around a 'big idea'. By doing this the publication is practicing what it is preaching. Really well done imagery also.

Guest
Guest's picture

I'm not completely familiar with the publication but I would imagine it is like most local magazines found in big cities, all of which generally have the same look and content. However, I don't think I have ever seen any of these publications placing actual ads, especially ones that revolve around a 'big idea'. By doing this the publication is practicing what it is preaching. Really well done imagery also.

Guest
mattlittlegym's picture

Like the photography. Good retouching. Very sexy model. I too am strangely attracted...

mattlittlegym
Activity Score 342
Advertising
cperry's picture

Ur sicko's...the lot of yah.

cperry
Activity Score 280
Guest's picture

Earth shattering.

Guest
samwanzer28's picture

The meek shall inherit the earth... be one with the herd LOL.

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

eldeadevis's picture

Awesome photograph

eldeadevis
Activity Score 306
Draftfcb México
gmint7's picture

:::J:::

ok

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

TRICKY's picture

Reject the herd mentality. Unassimilate. well how ? by shaving my legs !!!!! i mean this only tells you that its ANOTHER different magazine that talks about sports but there's no magic in this ad

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

jangidtarun's picture

Herd mentality? Isn't it what this ad is showing?

jangidtarun
Activity Score 8
Copywriter at Vishaka
Guest's picture

poor.

Terrible concept, ok copy, shocking visual but very good photographer.

Guest
Guest's picture

Fantastic shot and campaign. Well done, hairy legger!

Guest
alvinpck's picture

Why is his other leg not a sheep's?

alvinpck
Activity Score 1467
Art Director
Guest's picture

I would guess his other leg is not a sheep's leg because he's already shaved it. And he's on leg two. That's why there's so much wool on the floor. But that's just a guess.

Guest
Guest's picture

The image is awesome. And the one-word tagline, too. The headline seems unnecessary, but still. Nice ad, nice campaign.

Guest
Dan-o's picture

Badassness.

Dan-o
Activity Score 15
Copywriter at Euro RSCG Chicago
Guest's picture

Stinks of beastiality to me.

Guest
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