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Agency Network: 
Published/Aired: 
June 2010

Description

In most urban areas in New Zealand the legal speed limit is 50kph. Young male drivers perceive this as an arbitrary number and are more likely to set their own limit, at a speed that they are comfortable with – for most of them that is about 60kph. They don’t see the danger in going just a little over. What difference can 10kph make? Clemenger BBDO Wellington job was to re-educate drivers, that every km over the speed limit increases the seriousness of the consequences in a crash.

Print advertisement created by BBDO, New Zealand for New Zealand Transport Agency, within the category: Public Interest, NGO.

Caption

It look small here
Slow Down

Advertising Agency: Clemenger BBDO Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Paul Nagy
Art Directors / Copywriters: Brigid Alkema, Anne Boothroyd
Copywriters: Brigid Alkema, Anne Boothroyd
Agency Producer: Scott McMillan
Retouchers: Isaac Nana, Steve Jaycock
Illustrator: Niharika Hukku
Senior Account Directors: Linda Major, Linda Reuvecamp
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gioborde's picture

beautiful, love it!!!

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

saurabhsangai's picture

Nice art!!!

saurabhsangai
Activity Score 13
Art Director
AssassinX's picture

Very good concept n illustration.

AssassinX
Activity Score 1329
whatthefudge's picture

The story is brilliant, like this campaign a lot.

whatthefudge
Activity Score 1266
Minerva Pinto's picture

I really like this campaign. Original and well-executed!

Minerva Pinto
Activity Score 1394
Bryn Mawr College
DanielSoares's picture

probs, this one has a nice artwork!

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
DanielSoares's picture

probs, this one has a nice artwork!

DanielSoares
Activity Score 126
Copywriter at Art Director @ AKQA San Francisco
tamils's picture

art is so so goood...well exection...

tamils
Activity Score 202
velammal college of management
alejorojas's picture

great work!

alejorojas
Activity Score 93
Graphic Designer at UPB
Adaddicted's picture

coooool!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

mindesinz's picture

awasome, it really nice....

mindesinz
Activity Score 8
Art Director at D&H Blurb
baadalvirus's picture

very nice....

baadalvirus
Activity Score 24
Art Director at freelancing/cava, mysore
Guest's picture

Moral of the story? Slow down or someone will chop your fucking legs off.

Guest
lalith.rajeev's picture

really nice

lalith.rajeev
Activity Score 116
Art Director at bahrain
dsklan's picture

60kph? thats no speed! you kiwis learn from the germans, we know how to drive fast!

dsklan
Activity Score 1926
Art Director at homeshop
paumarques's picture

excelent il·lustració. fa honor a la idea!

paumarques
Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Byte's picture

Why the logo is so small? Shame?

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

really superb.....

Guest
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