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Disassemble, Operational

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by Saatchi & Saatchi, New Zealand for New Zealand Army, within the category: Professional Services.

Caption

There is more to the army than guns.
Recruiting communications personnel now.

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Antonio Navas
Creative Director / Copywriter: Slade Gill
Creative Group Head / Art Director: Brad Collett
Agency Producer: Loren Bradley
Retoucher: Nick Browne
Photographer: Fraser Clements
Account team: Wendy Schrijvers
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Highest Rated

Roger Keynes's picture

Did it need to say 'guns'?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

edvia's picture

If you're going to call out the headline to the side of the ad, make sure you get the headline correct. This one's not about communications personnel, it's about operational personnel. This didn't make any sense to me until I read the headline in the actual ad.

edvia
Activity Score 79
Copywriter at Freelance – Los Angeles
Roger Keynes's picture

Did it need to say 'guns'?

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Siddarth Basavaraj's picture

Pretty decent campaign.

@ Ivan: Copy isn't same for all the layouts ;)

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Troll's picture

I like it. Nice insight. Well executed.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

NatsN's picture

Nice one

NatsN
Activity Score 164
Copywriter
DesignDine's picture

Thoughtful.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

kleenex's picture

Needs better copy.

kleenex
Activity Score 51787
Web Designer/Developer
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