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Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by David&Goliath, United States for New York-New York Hotel & Casino, within the category: Recreation, Leisure.

Advertising Agency: David&Goliath, USA
Media Agency: MGM Mirage
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director: John Kieselhorst
Art Directors: John Kieselhorst, Eric Waetzig
Copywriters: Brett Landry, David Povill, Sean Vij
Art Buyer: Kristy Foss, Barb Sanson
Account Executive: Jessica Halter-Powell
Photographer: Lauren Greenfield
Producer: Loni Weholt, Isle 8 Pictures
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Highest Rated

kurtberengeiger's picture

Not.

kurtberengeiger
Activity Score 7323
Copywriter
Crisp One's picture

Good Line.

Crisp One
Activity Score 2005
Other at New York
kurtberengeiger's picture

Not.

kurtberengeiger
Activity Score 7323
Copywriter
Crisp One's picture

well out of the three

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

kinda like the line but surely the casino shouldn't be reminding people you are likely to loose money.

Guest commenter
sneakyhands's picture

every line in this campaign should be submerged until the bubbles stop.

nice photos. they might still work will some decent copy. it would result in zombie ads without a concept, but would probably still be better.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

Can't read the copy. Doesn't tell us anything new about gambling there. Just meaningless brand personality. Logo and line being on its side makes it hard t read.

Guest commenter
Dale's picture

Another ad that is fun to mock up in the agency but could not possibly be run. I did a fair bit of advertising in Nevada for casinos and 'losers' is not a word that will ever appear in an actual advert. What is it with everyone neglecting both the target audiences and actually selling for their client?

- Commenting in all caps with poor spelling and grammar is so done before -

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

free4rmall's picture

na na na na...its like if u loose all ur money den d snack bar wil offer u free snacks!!! whoa whoa!!!

free4rmall
Activity Score 18
Beehive Communications |

Me Happy..U Happy..We Happy!!!

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