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Agency Network: 
Published/Aired: 
August 2011

Description

Print advertisement created by David&Goliath, United States for New York New York Hotel and Casino, within the category: Transport.

Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Director / Art Directoy: Steve Yee
Creative Director / Copywriter: Ben Purcell
Art Directors: Steve Yee, Dan Madsen, Chris Cavalieri
Copywriters: Ben Purcell, Justin Bajan, Mark Habke
Sr. Art Buyer: Andrea Rosenfeld
Sr. Digital Producer: Victoria Heric
Print Producer: Nikki Milligan
Photographer: Vincent Dixon
Producer: David Safian / SaF Productions
Digital Tech: J Benntt Fitts
1st Asst: Trevor Gens
Wardrobe Stylist: Christina Kretschmer
Prop Stylist: Johny Long
Casting Director: Catherin Eng/Dame Productions
Hair & Makeup: Helen Jeffers, Issac Prado
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Highest Rated

atb2005's picture

Well, I disagree with you. I think the work is fantastic. What does "What happens in Vegas, stays in Vegas" tell you about Vegas??? I know we are talking about a hotel here, not tourism, but still. This is a fun lighthearted campaign with a good, not necessarily overly creative, message.

atb2005
Activity Score 13557
gargantuan18's picture

Nice campaign. Love the Art Direction. Nice concept too. You don't see a lot of good advertising for hotels.

gargantuan18
Activity Score 16
Art Director at small shop
screwface's picture

dude this concept has been done a dozen times

screwface
Activity Score 20
CommandZ's picture

Agreed. I expect better work from D&G. This gives me zero insight into why this hotel, casino over the others. Stories. Thats the USP? Bloody hell.

CommandZ
Activity Score 2498
Creative Director
atb2005's picture

Well, I disagree with you. I think the work is fantastic. What does "What happens in Vegas, stays in Vegas" tell you about Vegas??? I know we are talking about a hotel here, not tourism, but still. This is a fun lighthearted campaign with a good, not necessarily overly creative, message.

atb2005
Activity Score 13557
gargantuan18's picture

I think it's smart. The standard thought of vegas is "Everything that happens in Vegas stays in Vegas". But this is saying that at New York, NY Hotel and Casino you will create cool stories and build relationships with once strangers, that you won't be able to keep to yourself. Granted it's not the most ground breaking print execution this year, but for a hotel it makes if feel inviting and fun.

gargantuan18
Activity Score 16
Art Director at small shop
jackblack's picture

Are you serious? Build relationships with once strangers? oi ve.

jackblack
Activity Score 2357
Art Director
stevel's picture

do you work for D&G?

stevel
Activity Score 423
gargantuan18's picture

I don't have to work on a campaign to understand the concept. Although I wouldn't mind working at an agency Adweek just named "Best small agency of the year".

gargantuan18
Activity Score 16
Art Director at small shop
morse's picture

Very nice campaign. Nice visuals and idea.

morse
Activity Score 18024
Art Director |

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alvord's picture

nice campaign

alvord
Activity Score 201
kleenex's picture

nice campaign imo.

kleenex
Activity Score 51126
Web Designer/Developer
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