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Agency Network: 
Published/Aired: 
January 2012

Description

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Colin Lapin
Art Director: Tony Bartolucci
Designer: Juan Carlos Pagan
Account Director: Leo Mamorsky
Photographer: Brad Harris
Retouching: theimageclinic.com, John Cason
Producer: Christie Dwyer
Art Buyer: Jane Piampiano
Project Manager: Julie Evcimen
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Highest Rated

Hadrons's picture

where is the helicopter?!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

djspiralz's picture

I'm not sure about this campaign.... the first ad, the helicopter one, was really good... but the the airplane and this one made me feel incomfortable about it.... maybe the helicopter one was just a strike of luck... sorry guys

djspiralz
Activity Score 491
Copywriter
Hadrons's picture

where is the helicopter?!

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

nepotiums's picture

'Yeah, rich people break the rule.'

nepotiums
Activity Score 251
Copywriter
MicheleVirgilio's picture

:)

MicheleVirgilio
Activity Score 2617
thedesignaddict's picture

Best of the bunch.

thedesignaddict
Activity Score 5403
Art Director at Freelance
kalpesh78's picture

get a buggati veyron.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

Billoughsby's picture

This is great! -- And ... drum roll.. it's campaign that hasn't updated to lock out comments! Yea!

Billoughsby
Activity Score 5144
Art Director |

That's it.

Martijn.'s picture

Great campaign, this one is my favourite.

Martijn.
Activity Score 74
okoriejackel's picture

this is so dumb, cos so many other beautiful cars are on the queue, u shld have use a private heli up over the cars down.....

okoriejackel
Activity Score 15
Art Director at DDB Lagos, Nigeria
Nike Diesel's picture

Horribly lame.

Nike Diesel
Activity Score 13630
Art Director
iambusy's picture

still nice...nothing lame bout it...its not for you... petrol bike..

iambusy
Activity Score 2219
Copywriter |

busy.

MichelMichal's picture

Almost the same idea than for the French Lottery in 2000 : http://www.dailymotion.com/video/x11s1n_publicite-loto-autoroute_news

Translation: "Holidays are over ?" - "LOTO, who's next ?"

MichelMichal
Activity Score 420
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