Cash Blast, 4

Agency Network: 
August 2012


Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, NY, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Director / Art Director: Rich Sharp
Group Creative Director / Copywriter: Mike Sullivan
Art Director: Joao Unzer
Copywriter: Rodrigo de Castro
Designers: Juan Carlos Pagan, Brian Gartside
Producer: Julie Evcimen
Art Buyer: Jane Piampiano
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talkingisfree's picture

Art direction is painful. Rest makes sense but definitely not a good campaign.

Activity Score 2712
Art Director
andylefty's picture

Surprised to see DDB's name on this. No budget?

Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
ichi_kihiro's picture

Uh oh.

Ok idea but the art direction does nothing to support it.

What the hell is going on at DDB NY lately?

Activity Score 7
kleenex's picture

I like all the ads.

Activity Score 52310
Web Designer/Developer
Roger Keynes's picture

For Scratchies!?
Yeah, I like them too, Kleenex. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ffffffwhat's picture

This before/after thing for lotteries is a fossil of an idea. And the art direction is pretty poor as well. So, no.

Activity Score 261
Art Director
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