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Can't-Can

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by DDB, United States for New York Lottery, within the category: Gaming.

Advertising Agency: DDB, New York, USA
Chief Creative Officer: Matt Eastwood
Executive Creative Director: Menno Kluin
Group Creative Directors: Rich Sharp, Mike Sullivan
Copywriter: Rodrigo de Castro
Art Director: Joao Unzer
Producers: Jane Piampiano, Christie Dwyer, Julie Evcimen
Associate Creative Director: Carlos Wigle
Retoucher: Fan Han
Designers: Juan Carlos Pagan, Brian Gartside
Illustrator: Matt Dartford
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Highest Rated

kleenex's picture

I agree.

kleenex
Activity Score 52582
Web Designer/Developer
jamesplcross's picture

It's really, really cliched. However, nicely executed.

jamesplcross
Activity Score 160
Creative Director at McCann Manchester
kleenex's picture

I agree.

kleenex
Activity Score 52582
Web Designer/Developer
JuanCabral's picture

Love it.

JuanCabral
Activity Score 45
printlover's picture

old

printlover
Activity Score 587
talkingisfree's picture

Too simplistic. Nice execution, yes, but it simplifies way to much to connect a bit with anyone.

talkingisfree
Activity Score 2712
Art Director
luigi_cirelli's picture

ideal ad, exactly for those with false hopes and supporting lost causes that need just a simple message to justify themselves back on clinging onto a positive outcome from a lottery ticket.
you detractors know nothing about advertising of this kind.
simplicity sells tickets; look at how the granite T crumbles - move out of the way, let me go buy a scratchcard! - I tell you, it's evil

luigi_cirelli
Activity Score 11
Other
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