Agency Network: 
December 2010


Print advertisement created by McCann, Malaysia for New Straits Times, within the category: Media.


Gain a deeper perspective with the New Straights Times

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Director: Szu-Hung Lee, Hwa
Creative Director: Jules Tan
Copywriters: Szu-Hung Lee, Primus Nair, Zaidee Zainal, Benjamin Ng
Art Directors: Jules Tan, Jerome Ooi
Agency Producer: Jimmy Ong, Bridget Hong
Photographer: Loh Lin Shan / iRom
Account manager: Alexis Young
Account Director: Andrew Pinto
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jackblack's picture

Not bad McCanns.

Activity Score 2357
Art Director
mikeelrapido's picture

Not bad? It's horibly awsome! :)

Activity Score 1929
Copywriter at Evo S.C. |


Shingo's picture

i like this campaign, the other ad in the office was greater than this cause i cant see what behind the wall without the perspective but at this ad i can see every detail in the picture and i don't need the perspective, i like the other more than this one

Activity Score 408
Cutarica's picture

my thoughts exactly, the office and riot outside print expresses the idea most clearly. all in all, good campain, not incredible, just above above-average.

Activity Score 3451
DBB's picture

Go mccann go

Activity Score 1216
morse's picture

Very pretty campaign. Nice and clear message.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

yvzhn's picture

Is this mean "we manipulate news" ?

Activity Score 97
Copywriter at DraftFCB Istanbul
michelangelo's picture

Beautifully done. Highly reminds me of the Time campaign though

Activity Score 660
jackmancer2017's picture

I love it too, only downside is that they show the 'normal' photo in the newspaper, not the 'deep version' but it's still great.

Ads.chinaSMACK's picture

This idea is great, a powerful and beautiful visual.

Activity Score 271

Advertising @ chinaSMACK

Felicitas_Pauker's picture

Love it: powerful and touching

Activity Score 179
krautland's picture

good campaign, decent execution.

Activity Score 3216
Art Director at erm... no calls please.
raulbanderas's picture

really nice art!!!

Activity Score 357
Guest's picture

Actually, it looks like New Straits Time isn’t a credible newspaper.
The news on its front page shows and says everything is OK and hunky-dory but where else the real truth is that’s its terrible and disastrous.
Now that’s false reporting.

The irony is it’s exactly like this in Malaysia. Everyday in the papers it says that it’s ok and everything is going on well. There’s no corruption. We live in a harmonies country and blah, blah, blah.
There isn’t freedom of the press.
I think it would be a great campaign for 'Press Rights' or 'Freedom of the Press.

That's why everyone reads Malaysia Today.

Guest's picture

Is this scam or actual execution? if it is actually executed, client surely has gut.

Oblabla's picture

another good looking one!

Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

arroz y asado's picture

loveit :)

arroz y asado
Activity Score 21
Art Director at Underground + UADE
Sebas Wuschelkopf's picture

Es buen concepto, está bien realizada, pero no me lleva a más, se queda en ser linda.

Sebas Wuschelkopf
Activity Score 12
Copywriter at Universidad Autónoma de Chile |

Muneer Bhatti's picture

nice campaign

Muneer Bhatti
Activity Score 146
Creative Director at (FMCG) PTC, LTC, Unilever, etc. |

chanderjoshi's picture

Mindblowing..... idea!

Activity Score 153
Other at Essence Communications
ffffffwhat's picture

Very well done. Love this one.

Activity Score 261
Art Director