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Nthngmn's picture

The way I see the campaign is: The one thing coming BETWEEN (teeth pun) you and the "large type" (i.e. manhattan, new sports car), is the "small type" (rent, your son's education). So that being said, floss solves this problem? If there were some sort of grand monetary advantage to using floss, then I could see this working. Are they saying that clean teeth, through the help of floss, can get you more money (promotion/raise at your job, therefore more money to get "large type") ? Kinda stretchy to me.

Regardless, I think these are absolutely beautiful. Haven't seen stuff this attractive on here in a while. 7 for concept, a solid 10 for execution. **tips hat to fellow art director**

Nthngmn
Activity Score 626
Art Director
Dick Huges's picture

"If there were some sort of grand monetary advantage to using floss,"

hahahaha you are funny. You were joking up there weren't you?

Dick Huges
Activity Score 937
Copywriter
hang-the-dj's picture

Sadly, I think we both know they are not joking.

My name is not Dick Huges and I also approve of this campaign.

hang-the-dj
Activity Score 1262
Copywriter
Nthngmn's picture

hahahahahah i am funny. Yes I was joking up there, i was.

Nthngmn
Activity Score 626
Art Director
hang-the-dj's picture

If you say so...

hang-the-dj
Activity Score 1262
Copywriter
adstrike's picture

So the floss is the removal of my kids education… good concept - the things in between – but don’t like the things they use...

adstrike
Activity Score 334
Copywriter
Dick Huges's picture

hahaha you are also joking aren't you?

Dick Huges
Activity Score 937
Copywriter
adstrike's picture

no. if you remove the things in between is powerful way to show the product benefit
"my name is Daniel and I don't approve mister huges"

adstrike
Activity Score 334
Copywriter
Rog's picture

Lurrrrrrve the yukky thing spoiling a good thing concept

but not sure of this little mood swing, mid-campaign.

Drop the Smarty pants.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

elmikel's picture

I think that this campaign is not that bad. Good concept in fact. Lovely art direction. When you have something in between your teeth it's sometimes pretty annoying...just like things that are in your way when you want this or that...

elmikel
Activity Score 1147
Illustrator
PaulyG_fill in the blank's picture

I have to say this - everyone on here is always saying that the ads are too literal - well here is an ad that is not literal at all, and every argument in here is from a very literal point of view.

I believe the saying goes "You can't have your cake and eat it too."

elmikel above has it right on. Just like these things get in the way of what you'd rather be doing, a huge piece of spinach in your teeth during a job interview might get in the way of you getting the job.

PaulyG_fill in ...
Activity Score 1148
Copywriter
Louis1975's picture

I am wondering for whom these guys advertise... They may be good in award ideas but they suck in solving something... I think it's a weak idea blown up into something big which has no rigidity!

Louis1975
Activity Score 12
Copywriter
scarfinati's picture

paulyg is on point

scarfinati
Activity Score 843
Art Director
darth_darkcape's picture

this campaign is badass and refreshing....

so show some respect for tony granger

darth_darkcape
Activity Score 100
Guest's picture

Floss away your son's education so he can grow up and make poor ads like this!

Guest
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