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Mate for life

Campaign
Agency Network: 
Published/Aired: 
July 2010

Description

Photography and Imaging by John Holt/Dock25

Print advertisement created by Mullen, United States for New England Aquarium, within the category: Recreation, Leisure.

Caption

Many penguins mate for life.
He refuses.
Fools.
Roast Beef
The Ladies' man
80 penguins. 80 personalities.
Get to know them all.

Advertising Agency: Mullen, Boston, MA, USA
Executive Creative Director: Mark Wenneker
Creative Director: Jim Amadeo
Art Directors: Allie Hughes, Alyssa Wilson
Copywriters: Kerry Shea, Greg Almeida, Elena Romeu, Dylan Klymenko
Digital Art Director: Danielle Marino
Art Buyer: Tracy Maidment
Production: Kristine Ring
Digital Productions: Jane Allen, Andy Keyes, Kristina Loycano
Project Manager: Caroline Senn
Account Service: Drayton Martin, Amanda Chandler, Jessica Zdenek, Eugene Kim
Media: Erin Bilenchi, Vanessa Higgins, Gina Preziosa, Ryan Chan
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Highest Rated

Guest's picture

This one got me everytime I saw it in Park St., it was a hoot!

Hoping for more, the whole series was a day-brightener!

Guest
Guest's picture

very cute, curious and appealing. My teenage kids loved them.

Guest
MJStinson77's picture

Nope. I'm not a fan of this one. The idea that penguins mate for life is part of their majestic culture. And the copy isn't funny or clever enough to offset that.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

The idea that penguins mate for life is myth, hence the "most" in the copy. So your idea of their majestic culture should not factor into it. Or should it?

Guest
Dzsoi's picture

Lovely fresh perspective.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

This one got me everytime I saw it in Park St., it was a hoot!

Hoping for more, the whole series was a day-brightener!

Guest
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