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Escalator

Campaign
Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Miami Ad School, United States for New Balance, within the category: Fashion.

Advertising School: Miami Ad School, USA
Creative Director: Dan Treichel
Art Director: Brock Pisciotta
Copywriter: Marty Bonacorso
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Highest Rated

kalpesh78's picture

The idea is sound. the execution is killing it. Please don't discourage students who post their work here.

Brock Pisciotta you can really see the kind of executions done around the world before you start to make your portfolio.
sorry but this execution doesn't go well with the idea.

Avoid Gore and blood to sell shoes. Also avoid puns. Puns are an outdated way of getting your point across.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

saherwafai's picture

I was planing to go MIAMI ad school before I see this ... OMG

saherwafai
Activity Score 114
Graphic Designer at Graphic Designer |

saher

www.crispdesign.ca

vote4pedro's picture

Good ad... for VCU.

vote4pedro
Activity Score 4601
Copywriter
bennett's picture

I like the unique perspective that your feet are your strongest defense against hidden dangers. So if your made of clay arm your feet well or the escalator will eat you.

bennett
Activity Score 3
Art Director
hmaffia's picture

WTF?

Worst ad I've ever seen. The idea is as lame as the execution.

AotW should have negative stars.

hmaffia
Activity Score 746
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

kleenex's picture

This ad gets an F from me.

kleenex
Activity Score 51098
Web Designer/Developer
drkstr17's picture

Guys, lighten up. It's funny! Amirite?

drkstr17
Activity Score 67
Copywriter at Miami Ad School
TheElJason's picture

I get the feeling someone watched Mallrats before making this ad.

TheElJason
Activity Score 2
kalpesh78's picture

The idea is sound. the execution is killing it. Please don't discourage students who post their work here.

Brock Pisciotta you can really see the kind of executions done around the world before you start to make your portfolio.
sorry but this execution doesn't go well with the idea.

Avoid Gore and blood to sell shoes. Also avoid puns. Puns are an outdated way of getting your point across.

kalpesh78
Activity Score 2578
Art Director |

ideas....30 minutes nahi toh free.

gonndo's picture

The art director was a Zombie, or something???
Because I have no clue why they decided to show the idea like that

gonndo
Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

HTG's picture

I like the art direction but the idea missed the mark. I like the idea about feet killing you, but it was taken too far to the extreme and lost it's insight. In this ad, it isn't the feet that kill, it's the idiot that didn't tie his shoes, not matter the brand he is using. I would have wanted something smart and this is probably something that was smart at first but was sacrificed for funny. Great art direction though.

HTG
Activity Score 239
Art Director at Lopez Negrete Communications
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