Advertisement

62

Campaign
Agency Network: 
Published/Aired: 
September 2009

Part of Collection

Description

Each runner's story is related to one of the 88 features found in every NB running shoe.

Print advertisement created by BBDO, China for New Balance, within the category: Fashion.

Advertising Agency: BBDO Shanghai, China
Creative Directors: Andrew Lok
Art Directors: Andrew Lok
Copywriters: Andrew Lok
Illustrator: Jonathan Tay
Photographer: Jonathan Tay
Other additional credits: Arthur Ang
Log in or register to post comments
xishanzi's picture

good

xishanzi
Activity Score 34
china
Juan Cabral's picture

Done, but it´s nice to see that China is making above-average work, specially for real clients.

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Thanks. Appreciate your kind comments.
It's not easy in this market.
But we're trying.
Onwards and upwards!
:)
Andrew Lok

Guest
Guest's picture

nice work. it's really china market thinking..maybe really meets the client needs.

Guest
Guest's picture

very china market thinking,and maybe it's really meet the clints needs. nice work~

Guest
franktrana's picture

Like!

franktrana
Activity Score 99
Art Director at HK Advertisingbureau |

http://www.flickr.com/photos/24034638@N03/

she_kai's picture

done by adidas women campaign ——and i am the copy writer of the adaptation job!

she_kai
Activity Score 221
Copywriter at TBWA
rolling.stone's picture

dont you have any link

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

CreativeGOD's picture

Andrew Lok, please email me kitats@gmail.com

I am a pro retouching outfit in NYC, looking into expanding career, business etc. Have some questions regarding China. Thanks.

CreativeGOD
Activity Score 54
Advertisement