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Stir something deep inside, 2

Campaign
Agency Network: 
Published/Aired: 
November 2009

Description

Print advertisement created by JWT, Australia for Nestle, within the category: Non-Alcoholic Drinks.

Advertising Agency: JWT, Sydney, Australia
Art Director: Blair Kimber
Copywriter: Simon Armour
Retoucher: Andrew van der Westhuyzen
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Highest Rated

royschellekens's picture

Far too difficult for most consumers!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

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ace85le's picture

What is this supposed to mean?

ace85le
Activity Score 3935
Marketing Manager |

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ivan's picture

Vibration in general I think. Such patterns are created by interfering waves.

ivan
Creative Director at Ads of the World
ace85le's picture

Then it's weak. When I first saw the other ads I thought it's sound wave, but apparently it's the same as this one. Why don't they just make the normal sound wave. It'll be much easier to understand.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Juan Cabral's picture

Didn´t get it also...

Juan Cabral
Activity Score 709
Copywriter |

***
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

Sound ... vibration ... something else ... ???

Guest
Wordnerd's picture

is this referring to sound visualization?

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

i know this kind of stuff from you tube it's some kind of liquid that react to magnet.....

Guest
royschellekens's picture

Far too difficult for most consumers!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

silvi's picture

I´m still slow . Don´t get it.

silvi
Activity Score 4172
Copywriter
dancamo's picture

they might mix their chocolate by vibration!

dancamo
Activity Score 48
salford university
Davosk's picture

I don't really like the idea but the look is beautiful and screams chocolate.

Davosk
Activity Score 4815
Art Director
Guest's picture

It's ferromagnetic fluid. The spikes are caused by manipulation of a magnetic field beneath a liquid full of suspended particles of magnetic material. Cool-looking stuff, but obviously the creatives in this department just checked it out and built the campaign around it. To me, that's weak concepting. Just opportunistic. "We have a cool photo, now let's slap a line on it that could go with anything."

Guest
Guest's picture

I read the PR for the TV ad and the print and it said they mapped people's neurological response to eating chocolate and this was a visualisation of that. Kinda interesting.

Guest
Guest's picture

it's been said also, that chocolate has some brain reaction, similar to that when you are in l-o-v-e... (substitute or something).

Guest
Viranica's picture

I don't get it... Anyone can explain smth to me?

Viranica
Activity Score 230
Copywriter at Y&R, Jakarta
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