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Statue

Campaign
Agency Network: 
Published/Aired: 
December 2006

Description

Print advertisement created by JWT, United Arab Emirates for Nestle, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni
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squirrely's picture

boring.

squirrely
Activity Score 316
Graphic Designer
pindaro's picture

buy lion if you want to brake your furniture?

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

cortescreativo's picture

your opinion looks like the opinion of a old man out of this bussiness, it's a creative idea man! not the best, but is a creative way.

(miguelandréscortés / copy / O&M Colombia)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

sold's picture

that is the point, cortés.
we should create to consumers, not for ourselves.
the consumer (man out of this business) reaction could be just like our up friend said.
or even worst.
remember: "If don't sell, isn't creative".

cheers,

sold.

sold
Activity Score 3305
Copywriter
pindaro's picture

Querido Miguel:

Your opinion looks like the opinion of a very joung man that just got into this bussiness.

There are some communication problems with these piece that goes far beyond any creative merit, strategy is loose since the message or benefit or promise does not come across clearly (if there is any); it fails even in establishing the nature of the product ( a candy bar, a chocolate bar, a granola bar) not to mention it's apparent relevance to the consumer (which it does not seem to be clear either).

This, my friend, is precisely the opposite of good advertising... it may be nice to look at but it says nothing about the brand and I really doubt it will move anyone to the stores.

pindaro
Activity Score 524
Creative Director |

www.pindaro.info

comingsoon's picture

It would be better if the Nestle Lion wrapping is opened.

comingsoon
Activity Score 117
Graphic Designer
cortescreativo's picture

i think this ad try to creating "top of mind" for the name of the product... i repeat, it's not the best idea, maybe you're right and i'm very young in this business :P, sorry for the hard commentary...

PD:
i have seen so many ads awarded( this is not one of them ) and i think some of them isn't for the consumer indeed...

i'm agree whit the commentary above... maybe the pack opened could be better.

(miguelandréscortés / copy / O&M Colombia)

cortescreativo
Activity Score 118
Art Director |

(miguelandréscortés / Graphic Creative / Y&R)

B128's picture

Apart from the word Lion, what's the product attribute?
I honestly don't get how this will market the product positively.

B128
Activity Score 392
Art Director
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