Fur coat

Agency Network: 
December 2006

Print advertisment created by JWT, United Arab Emirates for Nestle, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni

Comments (11)

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bknowlden's picture
Activity Score 3647

Very cool. I'm not sold on them all being in the same room though.

like.a.boy's picture
Activity Score 227

okay idea, I don't see why would I buy the Nestle Lion bar cos it will bite off my leather product.

Desi's picture
Activity Score 1042

Always makes me wonder how they manage to sell these kind of ads to a client like Nestle. I would say their Account department has balls as no Nestle brand manager would let an ad like this out without the brand promise. So what is Nestle LION??? Energy Bar? Low Cal bar? Sports Bar? Will a consumer even get it that is an ad and not just a beautiful editorial pix? We see an ad, a consumer will see a beautiful image and totally miss the torn sleeve and the product.

addyhoch10's picture
Activity Score 2592

you're right desi. inexplicable how this idea has been sold to a major food brand like nestle.
no brand logo and the product almost vanishes in this warm brown colouring.

Gilsem's picture
Activity Score 80

Falls off short.. HALF-COOKED Lion

popdistortion's picture
Activity Score 1592

They had this 'product benefit' for quite some time now. It works much better in those TV commercials they had some years ago.

theassailante's picture
Activity Score 234

the product has bite?
concept bites.

deep_tracy's picture
Activity Score 588

ahh. jwt dubai, you did it again. lazy bastards.

njae's picture
Activity Score 68

ooooh i gotta get me a lion bar, for all of its arm-ripping goodness!

damn im sarcastic today...

Bianconiglio's picture
Activity Score 406

Whati is the message? The insight? The idea?

jonft's picture
Activity Score 264

Good attempt if u r a student