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Fur coat

Campaign
Agency Network: 
Published/Aired: 
December 2006

Description

Print advertisement created by JWT, United Arab Emirates for Nestle, within the category: Confectionery, Snacks.

Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad, John Foster
Art Director: Firas Medrows
Copywriter: Elias Haddad
Photographer: Daryl Patni
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bknowlden's picture

Very cool. I'm not sold on them all being in the same room though.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

like.a.boy's picture

okay idea, I don't see why would I buy the Nestle Lion bar cos it will bite off my leather product.

like.a.boy
Activity Score 227
Art Director
Desi's picture

Always makes me wonder how they manage to sell these kind of ads to a client like Nestle. I would say their Account department has balls as no Nestle brand manager would let an ad like this out without the brand promise. So what is Nestle LION??? Energy Bar? Low Cal bar? Sports Bar? Will a consumer even get it that is an ad and not just a beautiful editorial pix? We see an ad, a consumer will see a beautiful image and totally miss the torn sleeve and the product.

Desi
Activity Score 1042
addyhoch10's picture

you're right desi. inexplicable how this idea has been sold to a major food brand like nestle.
no brand logo and the product almost vanishes in this warm brown colouring.

addyhoch10
Activity Score 2592
Art Director
Gilsem's picture

Falls off short.. HALF-COOKED Lion

Gilsem
Activity Score 80
Creative Director
popdistortion's picture

They had this 'product benefit' for quite some time now. It works much better in those TV commercials they had some years ago.

popdistortion
Activity Score 1592
theassailante's picture

the product has bite?
concept bites.

theassailante
Activity Score 234
Other
deep_tracy's picture

ahh. jwt dubai, you did it again. lazy bastards.

deep_tracy
Activity Score 588
Copywriter
njae's picture

ooooh i gotta get me a lion bar, for all of its arm-ripping goodness!

damn im sarcastic today...

njae
Activity Score 68
Art Director
Bianconiglio's picture

Whati is the message? The insight? The idea?

Bianconiglio
Activity Score 406
Copywriter
jonft's picture

Good attempt if u r a student

jonft
Activity Score 264
Creative Director |

jono

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