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Evil bunny

Agency Network: 
Published/Aired: 
March 2009
Nestle Print Ad -  Evil bunny

Description

Print advertisement created by Cummins, Australia for Nestle, within the category: Food.

Caption

Chocolate doesn't have to be evil.

Advertising Agency: CumminsNitro, Melbourne, Australia
Creative Director: Sean Cummins
Art Director: Jason Hynes
Photographer: Mat Baker
Typographer: Rowan Hammerton
Copywriter: Julie Poulter
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Highest Rated

Jumo's picture

Easter chocolate like a frightening rabbit just to dissuade you eating him.

Sympa but bad Art (bad perspective, bad light…)

Jumo
Activity Score 592
Art Director |

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Jumo,
Art Director FP7 Morocco

Guest's picture

like

Guest
sneakyhands's picture

not bad, but why the shelf?

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

ha.

Guest
Guest's picture

Sweet.

(No pun intended.)

Guest
goci134's picture

didn't get it. whats the point?

goci134
Activity Score 243
Copywriter
Guest's picture

jajajajajajajajajajajajajajajajajajajaja
hahahahahahahahahahhahahahahaahhahahahha me likes

Guest
Jumo's picture

Easter chocolate like a frightening rabbit just to dissuade you eating him.

Sympa but bad Art (bad perspective, bad light…)

Jumo
Activity Score 592
Art Director |

---
Jumo,
Art Director FP7 Morocco

Guest's picture

Yeah I agree, very good idea, but wrong perspective. The rabbit looks like it's flying.
Plus, who puts chocolate near the dishes? They are usually kept in the cabinet.

Guest
hal9000's picture

This is alright.

hal9000
Activity Score 192
America's picture

Kinda done by a student in CMYK a few issues back. It was for toothpate, and it was a happy chocolate bunny, i think the line was "The enemy will often disguise himself as a friend."

...similar....

America
Activity Score 57
Blair Semenoff's picture

Like the bunny but should have been placed in a more suitable surrounding......like with other food around it.

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
BFB's picture

Unlike other campaigns, I would have really liked to more than just one execution to this idea. It's a nice concept that for some reason came to a halt.
This could have been taken further.

BFB
Activity Score 936
Copywriter
Guest's picture

jajajjajaj

Guest
Bianconiglio's picture

Scool work

Bianconiglio
Activity Score 406
Copywriter
Guest's picture

what's mines

Guest
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