The library

Agency Network: 
December 2009

Print advertisment created by Storåkers, Sweden for Nescafe, within the category: Non-Alcoholic Drinks.

Great ideas come from great coffee

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro

Comments (26)

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Highest Rated

rolling.stone's picture
Activity Score 2741

an ad made for advertising guys


~ Quite obviously, I have gathered no moss ! ~

bad astronaut's picture
bad astronaut
Activity Score 544

hmmm.....having sex at a library is the great idea?

Mr.Zorba's picture
Activity Score 25

come n .... yes its great ... i love it

Adaddicted's picture
Activity Score 3435

"Great ideas come from previous posts" ; )


pez's picture
Activity Score 1804

having sex in a library is definitely a great idea...

whatthefudge's picture
Activity Score 1266

I guess that the woman became attracted by the dirrrty socks, and not the coffee?

patUDAY's picture
Activity Score 436

having sex IS great idea. Anywhere. Anytime. But...

UDAYpatwardhan@+91 22 98206 54722

Misstree's picture
Activity Score 425

And the coffee's not yet drunk. The steam's still on in the visual (literally that is :)


Not all who wander are lost.

satrianee's picture
Activity Score 3748

I guess the team has a different brand at the office...

xcreativity's picture
Activity Score 2374

i think the copy could be better and the visual give wings to too many interpretations

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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kimi yancek's picture
kimi yancek
Activity Score 26

nice work...

atb2005's picture
Activity Score 13557

Great ideas may come from great coffee, but great advertising comes from Sweden! This one goes straight to my favorites.

Phil Lestino's picture
Phil Lestino
Activity Score 1684

Isn't it great sex that comes from sweden....?

nspad's picture
Activity Score 96

I think I need some of that coffee because this ad is making me fall asleep...

atb2005's picture
Activity Score 13557

You could have said that in a separate post, right?

Blashyrkh's picture
Activity Score 32890


silvi's picture
Activity Score 4172

Sorry, i don´t get it

Dadaism's picture
Activity Score 161

Office will be a better place! Nobody is allow to drink coffee in a library.

R U serious's picture
R U serious
Activity Score 418

The great idea was to get out of the library and access Google from the chick's home.

* Old farts in the creative dept alert.

Say my name, say my name...

CopyRight's picture
Activity Score 713

lovely idea, but the "great idea" inside this idea isn't great, I've seen it in Friends.

karan raghav's picture
karan raghav
Activity Score 210

love it...

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

What's great about this idea?


JamaisVu's picture
Activity Score 408

I've seen people having sex at the library, but never saw anyone having coffee.

rolling.stone's picture
Activity Score 2741

an ad made for advertising guys


~ Quite obviously, I have gathered no moss ! ~

SAM75's picture
Activity Score 220

I can't see the point about that "Gr8 idea".

thecreature's picture
Activity Score 91

I cannot see how this ad gets approved in Nestle. Knowing them, they have never seen this piece. And the smelly socks and shoes next to the packshot? Impossible and disgusting. Love the art though, great design! In fact, the idea is good, just the execution sucks. Sex being the great idea? Common!

andylefty's picture
Activity Score 4535

Quite comical but a bit off point.