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The library

Agency Network: 
Published/Aired: 
December 2009
Nescafe Print Ad -  The library

Description

Print advertisement created by Storåkers, Sweden for Nescafe, within the category: Non-Alcoholic Drinks.

Caption

Great ideas come from great coffee

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Patrik Reuterskiöld
Copywriter: Hanna Belander
Photographer: Bobo Olsson
Additional credits: Martin Johansen, Jacob Hamilton, Sophia Breme, Ro
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Highest Rated

rolling.stone's picture

an ad made for advertising guys

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

bad astronaut's picture

hmmm.....having sex at a library is the great idea?

bad astronaut
Activity Score 544
Mr.Zorba's picture

come n .... yes its great ... i love it

Mr.Zorba
Activity Score 25
Graphic Designer at dunia production
Adaddicted's picture

"Great ideas come from previous posts" ; )

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

pez's picture

having sex in a library is definitely a great idea...

pez
Activity Score 1804
Creative Director
whatthefudge's picture

I guess that the woman became attracted by the dirrrty socks, and not the coffee?

whatthefudge
Activity Score 1266
patUDAY's picture

having sex IS great idea. Anywhere. Anytime. But...

patUDAY
Activity Score 436
Creative Director at Salt Solutions |

UDAYpatwardhan@+91 22 98206 54722

Misstree's picture

And the coffee's not yet drunk. The steam's still on in the visual (literally that is :)

Misstree
Activity Score 425
Copywriter |

.............................

Not all who wander are lost.

satrianee's picture

I guess the team has a different brand at the office...

satrianee
Activity Score 3748
xcreativity's picture

i think the copy could be better and the visual give wings to too many interpretations

xcreativity
Activity Score 2374

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

kimi yancek's picture

nice work...

kimi yancek
Activity Score 26
atb2005's picture

Great ideas may come from great coffee, but great advertising comes from Sweden! This one goes straight to my favorites.

atb2005
Activity Score 13557
Phil Lestino's picture

Isn't it great sex that comes from sweden....?

Phil Lestino
Activity Score 1684
nspad's picture

I think I need some of that coffee because this ad is making me fall asleep...

nspad
Activity Score 96
Copywriter at Saatchi & Saatchi, New Zealand
atb2005's picture

You could have said that in a separate post, right?

atb2005
Activity Score 13557
Blashyrkh's picture

Ew?

Blashyrkh
Activity Score 32890
Art Director
silvi's picture

Sorry, i don´t get it

silvi
Activity Score 4172
Copywriter
Dadaism's picture

Office will be a better place! Nobody is allow to drink coffee in a library.

Dadaism
Activity Score 161
Darling Design
R U serious's picture

The great idea was to get out of the library and access Google from the chick's home.

* Old farts in the creative dept alert.

R U serious
Activity Score 418

Say my name, say my name...

CopyRight's picture

lovely idea, but the "great idea" inside this idea isn't great, I've seen it in Friends.

CopyRight
Activity Score 713
karan raghav's picture

love it...

karan raghav
Activity Score 210
Copywriter at Ogilvy delhi |

http://karanraghav.blogspot.com/

Carlos Garcia's picture

What's great about this idea?

Carlos Garcia
Activity Score 847
Copywriter at Zwela |

CG

JamaisVu's picture

I've seen people having sex at the library, but never saw anyone having coffee.

JamaisVu
Activity Score 408
rolling.stone's picture

an ad made for advertising guys

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

SAM75's picture

I can't see the point about that "Gr8 idea".

SAM75
Activity Score 220
thecreature's picture

I cannot see how this ad gets approved in Nestle. Knowing them, they have never seen this piece. And the smelly socks and shoes next to the packshot? Impossible and disgusting. Love the art though, great design! In fact, the idea is good, just the execution sucks. Sex being the great idea? Common!

thecreature
Activity Score 91
Creative Director at Prague
andylefty's picture

Quite comical but a bit off point.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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