Advertisement

Post It

Campaign
Agency Network: 
Published/Aired: 
April 2010
Nescafe Print Ad -  Post It

Also From This Campaign 2

Description

Print advertisement created by McCann, Peru for Nescafe, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann Erickson, Lima, Perú
Executive Creative Directors: Ricardo Mares, Mauricio Fernández-Maldonado
Creative Director: Alejandro Guzmán
Art Director: Nicolás Romanó
Copywriter: Alejandro Guzmán
Photographer: Fernando Salomón
Log in or register to post comments

Highest Rated

yugh.creativemedia's picture

ok

yugh.creativemedia
Activity Score 41
Creative Director at india |

yugh.creativemedia

morse's picture

Better than the pipes ad.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

epoc.mak's picture

I agree with Morse

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

epoc.mak's picture

I agree with Morse

epoc.mak
Activity Score 90
Art Director |

Rattan Makkar

vipin56's picture

This concept was done before 2year back( it was done by McCann Erickson Mumbai India)..... that was very nice.... more bater ten this... very sorry but thats true...

vipin56
Activity Score 8
Art Director at Ogilvy & Mather pvt. Mumbai
bricard's picture

All they had to do was turn these around and they'd be so much better. Most of us read left to right, but I'm willing to bet most people read this from the direction of the cup. Contents of the cup are going to the left, and then what happens on the left side of the person is seen as the effect. Simply turning it around I guess wouldn't work either, but something different should have been done.

bricard
Activity Score 189
R U serious's picture

For some "gestalt" reason, I can't help not reading from the right to the left. Am I the only one?

R U serious
Activity Score 418

Say my name, say my name...

Emanresu's picture

It looks as though I am the only one following these ads from left to right. The visual is pretty clear and I like the concept, but I do not fully understand the decision to exclude copy.

Emanresu
Activity Score 2148
Graphic Designer at Apparel design.
sirvan's picture

The stickies are going in the wrong direction

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

F.Abboud's picture

I'm seeing it going in the right direction if we look at the product as it gives you clear mind ahead! No? What to say? Nescafe doesn't have a Funnel Effect that clears the mess; if it was like that, than yes the direction is wrong. This is how I'm seeing this Ad

F.Abboud
Activity Score 218
Planner
Brain-Art's picture

ok

Brain-Art
Activity Score 1101
Graphic Designer
R U serious's picture

Before drinking it, you are a multitask kind of person....

...after drinking it, you get stupid and can only do one thing at a time.

R U serious
Activity Score 418

Say my name, say my name...

Farragut's picture

True.

Farragut
Activity Score 236
General Manager
jorje_gerges's picture

nice idea

jorje_gerges
Activity Score 11
Copywriter at impact bbdo riyadh
mediaeater's picture

art for the massess

mediaeater
Activity Score 383
Art Director
anibal smith's picture

osea

1 cuando tomo café se me desordenan las cosas.

2 cuando tomo café mi mente se ordena.

3 cuando tomo café mi mente se acelera y hago muchas cosas.

cualquiera de esas tres lecturas es válida porque el sentido no esta claro
de izquierda a derecha o de derecha a izquierda

la 2 y la 3 son apropiadas para hablan del beneficio de tomar café
pero se desprenden de interpretaciones opuestas del sentido o dirección de los post-its

entonces el sentido no importa?

anibal smith
Activity Score 48
hellojoseluis's picture

Wow! creative + efective! :)

hellojoseluis
Activity Score 8
Marketing Manager at Advertising & Marketing
yugh.creativemedia's picture

ok

yugh.creativemedia
Activity Score 41
Creative Director at india |

yugh.creativemedia

Featured Content

Latest Collections

Advertisement