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Girlfriend

Campaign
Agency Network: 
Published/Aired: 
April 2013

Description

Print advertisement created by Publicis, Venezuela for Nescafe, within the category: Non-Alcoholic Drinks.

Caption

Take some time off.

Advertising Agency: Publicis, Venezuela
Chief Creative Officer: Fabian Bonelli
Creative Director: Demian Campos
Art Directors: Yoryi Cantor, Deivy Marquez, Jose Bajares
Copywriters: Bernardo Tortolero, Luis Amaya
Ilustrators: Yoryi Cantor, Deivy Marquez
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Highest Rated

chimborazo's picture

Gran fusil amigos. éxito

chimborazo
Activity Score 2
Copywriter
certaintly's picture

really ugly execution.

why is the girlfriend's face covered but not his face?
take time off from work/from the computer so you can spend time with your girlfriend or your baby or etc.? THEN WHY IS THEIR FACE COVERED BUT NOT YOURS?
or take time off from your nagging girlfriend or crying baby so you can spend time with yourself? THEN WHY THE COMPUTER STUFF?

the message is really confused.

certaintly
Activity Score 3994
oliver5991's picture

I think the message goes to the guy in the picture. His girlfriend is part of "taking some time off for himself" 's plan.

oliver5991
Activity Score 198
Copywriter
certaintly's picture

then why is it folders and computer stuff that are covering everything up?

it's all over the place. the computer files look like the solution, as theyre covering up his girlfriend and freeing him up.

but at the same time they look like the problem cus it's so messy.

but at the same time, why even use the desktop as your recourse????

certaintly
Activity Score 3994
certaintly's picture

yup, done. except here the message is crystal clear: work/time in front of the computer screen is consuming you/taking over your family time.

in this coffee ad, we dont know if he's trying to get away from his girlfriend or from the computer screen

certaintly
Activity Score 3994
kleenex's picture

I like the idea.

kleenex
Activity Score 51126
Web Designer/Developer
Troll's picture

It's a good idea. Execution could have been better.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

andylefty's picture

It's okay. Feels very familiar.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Rockland's picture
Rockland
Activity Score 101
General Manager at Creative director |

rockland

art3sano's picture

Misma gráfica - Mismo concepto
http://adsoftheworld.com/media/print/melchers_travel_agency_windows_de...

Lastima que sigan rayando a Venezuela de esta manera.

art3sano
Activity Score 10
Art Director |

Art Director · illustrator

chimborazo's picture

Gran fusil amigos. éxito

chimborazo
Activity Score 2
Copywriter
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