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Fire

Campaign
Agency Network: 
Published/Aired: 
June 2009
Nescafe Print Ad -  Fire

Also From This Campaign 2

Description

Print advertisement created by Miami Ad School, Brazil for Nescafe, within the category: Non-Alcoholic Drinks.

Caption

The energy of your body is like fire, to last it must be fed.
Nescafe Up. Refresh and renew yourself.

Advertising School: Miami Ad School / São Paulo, Brazil
Art Director / Copywriter / Illustrator: Caio Tezoto
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Highest Rated

cagkanyuksel's picture

Nice art.

cagkanyuksel
Activity Score 592
Art Director
Guest's picture

R U SERIOUS???

Guest
Guest's picture

Po amigo, te enganar não mas seu port não é legal.

Tem que dar um gas.

Abs.

Guest
sirvan's picture

Not bad. Type needs help though.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Guest's picture

I disagree with the coment of the guy above... It's a very creative port, I think that this Caio didn't have the right oportunity..........
It's sad how professionals can't make constructive criticism...

Guest
Guest's picture

Bom, vou concordar com o amigo que me criticou.

Não tinha observado que você era estudante.

Tinha avaliado como profissional.

Sendo assim, continue que ta indo bem.

Abs.

Guest
shahidali's picture

this is the worst piece of nescafe ad i've ever seen. it doesn't have any element that a nescafe stands for. fire, ice, what rubbish!

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

slowrider's picture

calm down - its students work and then have look on the credits - he does it all by its own (hats off for that) - i`d seen a mass of very bad ads - made by famous agencies - with at least three creative directors on the credits and a mass of other people who were involved with that - so be a little bit more respectfull for the work of a beginner. he brought home the bacon

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

shahidali's picture

hi slowrider,
i like your comment and your points.
just for the sake of an argument, the guy who bought home the bacon started walking the wrong way at his very beginning. the basic brand elements went wrong. i don't mind if it were a bad execution (and it is not by the way) but the understanding of the brand is weak. It seems to me that a DTP operator has done this ad. He knows how to work with a pics in the computer. but doesent' know what to put in.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

perhaps have a point with the understanding with the brand - but we do not know - how their briefing had been

Guest
valayamadvertising's picture

i like this ad very much - art dept worked well to convey the energy element - away from routine necafe advertising - energy, uniqueness and advantage of product properly conveyed

sagar
www.valayam.com

valayamadvertising
Activity Score 244
Creative Director at VALAYAM CREATIONS |

www.valayam.com, www.valayam.com/blog

shahidali's picture

hi sagar, nescafe doesn't stand for energy and it doesn't pivots on functional property

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

Guest's picture

Nice, but the other is better

Guest
theanc's picture

Just beautiful.

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

cagkanyuksel's picture

Nice art.

cagkanyuksel
Activity Score 592
Art Director
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