September 2009


Everyone in America knows Neosporin simply helps cuts heal faster. This campaign reminds people to always have some on hand.

Print advertisement created by Art Center College of Design, United States for Neosporin, within the category: Pharmaceutical.

Advertising School: Art Center College of Design in California, USA
Art Director: Dave Stone
Photographer: Thomas Sun
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Guest's picture

Haha the idea is good on all three, but some copy would be nice otherwise is kinda hard to get...

reactor's picture

Most people can identify with Neosporin in America... fine. How does this campaign remind people to always have
some on hand without the support of any COPY ? The graphic statement is there in the form of the stitches on the ball
to represent CUTS & BRUISES. This is an over the counter retail product. It needs a little something more to make the real point!
Anyhow, a good looking visual. It does deserve a companion.

Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |


sirvan's picture

Yup. These are slightly too clever for their own good lack-of-copy-wise. But the retouching is great, and the idea is cool. Good going guys!

Activity Score 29860


"I love some things, and don't love some other things."

RAM KATE's picture

Hard to figure without a copy

Activity Score 765
Copywriter at Marketing |


Guest's picture

It is sad to see young, potential art directors and copywriters think that the less copy an ad has, the more likely it is to succeed. I seen the "Operation" ad in CMYK and thought it was nice. I seem to be ranting more about the 'Image w/ product in corner' layout more though...excuse me.

ruzzaruzza's picture

y el copy??

Activity Score 4
Copywriter at FOCO boutique creativa.
skinny's picture

Yep, I agree with most of the comments. Sometimes, unfortunately, we need some copy to explain a little bit about the idea. Copywriters still have an important role in advertising. Great visual.

Activity Score 161
Creative Director at ZK Advertising, Kenya
rolling.stone's picture

Liked it

Activity Score 2741
Copywriter at Delhi , India |


~ Quite obviously, I have gathered no moss ! ~

petimadmoiselle's picture

This is a great example of why it is never a good idea to try to be too clever with an ad.
Sure it's a smart visual association, but does it get the message across? No.

Activity Score 127
Humber College Lakeshore Campus
davidross's picture

done first, and much more effectively for Mt. Sinai Hospital by Devito.

Activity Score 2
Creative Director
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