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River

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

The Finns are chasing achievements all the time, also on their spare time and even on holiday. We only need to show that entertainment would really help Finns to relax. We launched the slogan with a film, a radio spot and full-page print ads. Then we asked people to tell about their achievements on the internet so that they can get over them and start to relax.

Print advertisement created by 358, Finland for Nelonen, within the category: Media.

Caption

Us Finns have always been chasing achievements.

Advertising Agency: 358, Finland
Creative Director: Ale Lauraéus
Copywriter: Taro Korhonen
Graphic designer: Mark Nurmi
Agency producer: Roosa Rudkiewitcz
Account Manager: Milla Kokko
Photographer: Pekka Mustonen
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CuriousPencil's picture

Baffling: what kind of achievement is pictured here? Not clear. Nor is the target audience or product - is it a TV channel for idiots?

Also the stilted language of 'tell your acheivements at" would be so smoothly fixed by "Share your...at"

CuriousPencil
Activity Score 4225
Copywriter
morse's picture

Not clear. Not working.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Phil Lestino's picture

Easy. They are decking the sea to create a lovely patio outside of their brand new beach hut.

Phil Lestino
Activity Score 1684
CuriousPencil's picture

Aaah cool. I thought they were playing "Reverse Tetris, Waterworld Edition."

CuriousPencil
Activity Score 4225
Copywriter
Boris Batkin's picture

If advertising in your country is this bad, I wish communism will come back to your country. 358 must be finnish for shit!

Boris Batkin
Activity Score 40

CAPITALISM WILL FAIL IF WE DO BAD ADVERTISING!

Dzsoi's picture

Obviously you are not chasing achievements in advertising.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
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