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Egypt

Campaign
Agency Network: 
Published/Aired: 
September 2010
Neckermann Print Ad -  Egypt

Also From This Campaign 2

Description

Print advertisement created by Change, Poland for Neckermann, within the category: Transport.

Caption

Go into the light. Last minute. Egipt, Sharm El Sheim.

Advertising Agency: Change Integrated, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk
Art Directors: Jan Jakub Zielecki, Martin Winther
Copywriter: Tytus Klepacz
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Highest Rated

Billoughsby's picture

Gallstones?

Billoughsby
Activity Score 5144
Art Director |

That's it.

morse's picture

I admit, I fail to understand the idea here...

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

Does Neckermann really approved it? Where was it published?

Guest
CuriousPencil's picture

My experience with Neckerman (packed cases, a gamble at a last minute desk in airport, went on a cheap beach holiday) is that they're all about the beach. Now they're punting the sun without the sea surrounds.

CuriousPencil
Activity Score 4225
Copywriter
fadirahhal's picture

Egypt sir, not Egipt!

fadirahhal
Activity Score 235
Art Director at Emirates Hospital and CosmeSurge
everartz's picture

in poland we write it like this "Egipt"

everartz
Activity Score 7613
Art Director |

| everartz |

Dingleberry Jack's picture

So, why is the ad in English? This ad simply doesn't work.

Dingleberry Jack
Activity Score 246
lessismore's picture

it looks like youre getting your very LAST travel…

lessismore
Activity Score 251
Graphic Designer
reasonwhy's picture

The light at the end of the tunnel is what you see when you pass away, right ?
In here, you're telling me by flying with your company, i'm just gonna die.

reasonwhy
Activity Score 147
Art Director
jackblack's picture

Where's Jack Mancer?

jackblack
Activity Score 2357
Art Director
miko1aj's picture

Trying veeeeery hard here. I like the idea "from darkness to light" travel", but this layout is not telling this at first glance. It's about dying unfortunately. Especially when you think that Pyramids are tombs actually.

miko1aj
Activity Score 3086
Guest's picture

Its like a spiritual ad about going into the light once you die, but here i thought sharm -egypt will be your final destination because of sharks thing

Guest
Billoughsby's picture

Gallstones?

Billoughsby
Activity Score 5144
Art Director |

That's it.

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