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Agency Network: 
Published/Aired: 
October 2009

Description

Print advertisement created by Dentsu, Philippines for National Nutrition Council, within the category: Public Interest, NGO.

Caption

Think twice about what you put in your body.
A message from National Nutrition Council. 1974

Advertising Agency: Dentsu Philippines, Manila, Philippines
Executive Creative Director: Mike Calaquian
Associate CD / Copywriter: Chan dela Calzada
Art Director: Sandy Floria
Producer: Dennis Carlos
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Guest's picture

Bad artwork/photo/etc...the idea is interesting but not so "clear"

Guest
Guest's picture

Completely standard concept and which doesn't really come across in the AD.

Guest
royschellekens's picture

Where do i start?! I don't get the idea. But the artwork is even more terrible. Where are the straps of the bra going? What's going on with her right armpit? Why didn't you put the text on the shirt first and than go shooting. And so on.....

Respect for the 'comic sans' by the way! ;-)

royschellekens
Activity Score 390
Art Director at Art Director |

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Guest's picture

Let´s donate Photoshop to the Philippines

Guest
F.Abboud's picture

Actually from the first glance, I thought it is an awareness campaign against the breast silicon operations!
Now since it is a nutrition awareness campaign, I’m sure that it can be done much better than this. Add to this, the sentence “A message from:” it’s so naive to put it such way, no!!

F.Abboud
Activity Score 218
Planner
Don Rapper's picture

the retouching of text in the shirt could have been better

Don Rapper
Activity Score 223
ace85le's picture

Does the watch she's wearing even need to be there in the first place? Makes the logo disruptive. This is quite bad on so many levels.

ace85le
Activity Score 3935
Marketing Manager |

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Guest's picture

wow. so many unnecessary things in this ad. is she wearing a garbage bag? please explain if the creatives are reading these comments.
what were your intentions?

Guest
sherworm's picture

What the F! Is it a man or "bekla" ;D

sherworm
Activity Score 32
Q-Coat/Dallah Adv. |

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