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Agency Network: 
Published/Aired: 
July 2013

Description

Print advertisement created by FoxP2, South Africa for National Geographic, within the category: Media.

Caption

School can't teach everything.

Advertising Agency: FoxP2, Cape Town, South Africa
Executive Creative Director / Creative Director: Justin Gomes
Art Director: Brendan Hoffmann
Copywriter: Kenneth van Reenen
Illustrator: Patrick Latimer
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Highest Rated

morse's picture

It's funny. Works for kids and parents too.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

certaintly's picture

huh????

certaintly
Activity Score 3994
certaintly's picture

ok, i THINK i understand.

schools teach kids useless information, useless compared to information youd need to know when youre out in the wilderness.

it's a good idea, but unfortunately it's way too hard to get. unless it was just me.. let's see what other people think.

certaintly
Activity Score 3994
rrgoto8's picture

That was the message I was getting from the ad also.. The bear also was also saying the same, but not sure about the fish one..
The idea was good and I couldnt agree more about book smart vs street (or nature) smart, but this mightve been a stretch, and unfortunately doesnt work for me. The message lacks clarity

rrgoto8
Activity Score 175
freakyhash's picture

Jesus christ, this stuffs retarded. Could have done some much better with the insist.

freakyhash
Activity Score 12
kleenex's picture

Art is nice, idea is not.

kleenex
Activity Score 51078
Web Designer/Developer
baliais's picture

It would be nicer if the kids were holding a book.

baliais
Activity Score 2618
Graphic Designer
morse's picture

It's funny. Works for kids and parents too.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

BLACKPIXEL's picture

nice

BLACKPIXEL
Activity Score 468
Graphic Designer
monoliz's picture

funny, easy to get.

monoliz
Activity Score 1304
jackblack's picture

Made me chuckle. But only for a second... next!

jackblack
Activity Score 2357
Art Director
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