Agency Network: 
September 2008

Print advertisment created by DDB, New Zealand for National Foundation for the Deaf, within the category: Public Interest, NGO.

Advertising Agency: DDB New Zealand
Executive Creative Director: Toby Talbot
Designer: Hannah Jo Heffernan
Head of Art: Mike Davison
Copywriter: Verity Butt
Art Director: Karen Maurice-O'Leary

Comments (8)

Log in or register to post comments
SeanMartin's picture

I *think* I understand the idea here, but it's not communicated very well. Stunning artwork, but the concept is getting lost because it's not telling us enough. After all, how many people really know what a decibel number means as a reflection of sound? Not many, I'd guess.

LimitedTimeOffer's picture
Activity Score 200

I would have thought most people are pretty familiar with decibel as a measure of sound levels.

That said, I don't find the idea particularly clear either. OK so a hair dryer is as loud as a train, not really a big surprise. Are we supposed to limit our exposure to hair dryers to preserve our hearing?

elnietodeNicho's picture
Activity Score 361

i don't know what a decibel is but i do know that a 747 taking off is freaking loud... i think that's the point in here.

NatalieM's picture
Activity Score 1685

Agreed. I think the message is quite clear. And the artwork is ideal and well executed.

clairec's picture
Activity Score 256

Stunning art direction. It's just beautiful.

The message that everyday stuff you hear can be damaging is good. I would imagine that this campaign is just to raise awareness of the issue - for example I would not have considered my hairdryer to be potentially damaging to my hearing or equated the noise to that of a passing train.

pmoniz's picture
Activity Score 35

absolutely amazing artwork. good campaign

nemesis's picture
Activity Score 765

The one with the headphones and the 747 is very clear and strong. These other 2, not as much. Still, good work and the art direction is beautiful.

shades's picture
Activity Score 78

I hate New Zealand...talented buggers.
That art work is going straight to the pool room. Best I've seen in a long time.