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Published/Aired: 
August 2010
Description: 

Print advertisment created by Longplay, Brazil for National Forum for the Protection and Defense of Animals, within the category: Public Interest, NGO.

If you look at this animal closer you would see that danger is higher than you imagine.

Advertising Agency: Longplay, Sao Paulo, Brazil
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Nelson Doretto
Illustrator: Eduardo Basque

Comments (14)

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jamesrothenburg's picture
jamesrothenburg
Activity Score 554

What is the picture made up of? I can't figure it out.

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Some sort of coat I think but that's because I saw the next ad. Doesn't really work.

Guest's picture
Guest

Too late for Cannes boys, AlmapBBDO already done that. Same use of execution but better!!!

Guest's picture
Guest

even almapbbdo was too late, but lame cannes jury could not remeber... its time for joelapompe in the cannes jury!
http://theinspirationroom.com/daily/2008/spiegel-readers-know-more/

TommyO's picture
TommyO
Activity Score 1866

I didn't get this one.

gon_enelcamino's picture
gon_enelcamino
Activity Score 838

so the jaguars are made of little monsters?

Guest's picture
Guest

Can we unanimously put a stop to advertising that's 'painfully executed bt lamely thought'!
Its getting too sickening to see!

Guest's picture
Guest

Not monsters but fur coats

velle's picture
velle
Activity Score 1550

fail.
they look like darth vader's head

tirthomitro's picture
tirthomitro
Activity Score 2758

or are coats made out of jaguars??

they showed me a picture & i laughed
dignity has never been photographed

ERROR404's picture
ERROR404
Activity Score 770

steeeeeal

rurorjuror's picture
rurorjuror
Activity Score 745

what's it made of?

Guest's picture
Guest

Stop killing jaguars to make little toy art monsters!

Guest's picture
Guest

Typo in the headline. Careful!

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