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Agency Network: 
Published/Aired: 
December 2010

Description

Account manager: J.B. Ling

Print advertisement created by McCann, Malaysia for National Cancer Society, within the category: Public Interest, NGO.

Advertising Agency: McCann Erickson, Malaysia
Executive Creative Directors: Szu-Hung Lee, Hwa
Art Director: Jerome Ooi
Copywriter: Szu-Hung Lee
Copywriter: Jennie Ban
Art Director: Hwa
Designer: Chan Sze Mei
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morse's picture

Impossible to read that headline and not read further at least for a few sentences.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jimmy Terroir's picture

Great for communicating serious information in a very friendly way

Jimmy Terroir
Activity Score 35
Planner
Tspot's picture

Hooked me in and was enjoyable. I just read a full page about getting a pap smear. Nice job.

Tspot
Activity Score 241
Copywriter
Chench's picture

Thanks for this guys. Ads like this don't come by very often.

Chench
Activity Score 38
Marketing Manager
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