Agency Network: 
November 2008

Print advertisment created by Farm, United Kingdom for National Book Tokens, within the category: Other.

Because every book nut is different.
Give everyone their favourite book with the only voucher accepted at bookshops everywhere.

Advertising Agency: Farm, London, UK
Creative Director: Owen Lee
Art Director: Kevin Colquhoun
Copywriter: Gregor Findlay
Illustrator: Christina Drejenstam
Photographer: Richard Mountney
Image Manipulation: Richard Bagley

Comments (8)

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Crisp One's picture
Crisp One
Activity Score 2005


Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Al ver la imagen, pensé que me hablarían de moda.
O de una nueva biblioteca donde te cortan el cabello gratis.
Me gusta como responden gráficamente los libros, pero quizás el texto no ayuda.

Chief Creative Director Nexus BBDO

sneakyhands's picture
Activity Score 1857

for a target who must visualize their story 100% of the time, these visuals lack imagination. beyond that, i am now aware that the tokens exist and are accepted at bookstores. i have no idea why, or where to get them. also, using the term 'book nut' feels insulting. remember, your target is no stranger to descriptive copy.

STRTLRS's picture
Activity Score 1601

They look like fish. No concept and bad illustration, the perfect mix for failure.

I think, therefore... yeah.

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Crisp One's picture
Crisp One
Activity Score 2005

you forgot a few "A's"

slip's picture
Activity Score 919

My, aren't we perceptive Edward.

ad is crap.



Crisp One's picture
Crisp One
Activity Score 2005

you sound like an asshole....

your my new BFF!