Nappy Shopping

March 2007



hey I really like this new razor.
You're right, I don't need it.
Are the men in India really masters of their domain? Or tuned to something else? Find out with Grey Global Group what goes behind the making of the so-called men of substance.

Advertising Agency: Grey Worldwide, New Delhi, India
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Art Director: Manoj Deb
Copywriter: Sandipan Bhattacharyya
Ilustrator: Suresh Kumar

Comments (19)

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Ney Frances's picture
Ney Frances
Activity Score 660

sorry but i can´t!

is there life before death?

jennywhx's picture
Activity Score 1142

may i know what product they're selling?

nareshgooglegupta's picture
Activity Score 8

Its a research study that decifers marketing to men over 40.

otto54's picture
Activity Score 381

It is maybe a trend to use inpactfull layout when there is nothing to say. I don't like this way...

ellehcimeo's picture
Activity Score 3376

this link might help clear this up:

i don't like the execution, it's too busy and confusing and i dont' think it communicates the message clearly.

nareshgooglegupta's picture
Activity Score 8

Puppet Kings is research study on Men above 40, who are rich, successful and arrived in life. it has been conducted by Grey Cells,the strategic consulting wing of Grey Global Group. Anyone interested in knowing the highlights of the study or wanting to buy it can write to
Puppet Kings has recieved tremendous press coverage, generated tremendous excitement in the industry and is now the definitive word in marketing to 40+ men

kre8's picture
Activity Score 989

this is certainly a great forum to brag, and make a few bucks on the side.
nice one!

act's picture
Activity Score 535


Dick Huges's picture
Dick Huges
Activity Score 937

why did I click to see this ad. I want 20 seconds of my life back.

ivan's picture

The way you put it, it makes me depressed.

Dick Huges's picture
Dick Huges
Activity Score 937

Is not your fault Ivan. Is someone in New Delhi that get pay.

lsadunb's picture
Activity Score 571

How do you know he gets paid? Maybe he is an intern.

Rog's picture
Activity Score 6080


>>>> That's not an ad. THIS is an ad.

creative_catalyst's picture
Activity Score 110

Ivan you do an amazing job brining all these ads for us to see, even the bad ones are worth looking at. You deserve thanks. But I must agree with Dick, how do they get paid?

Desi's picture
Activity Score 1042

This looks more and more like the "American Idol'. Bring the freaks :)

advertisingenius's picture
Activity Score 60

I must applaud the indian shops for bringing back illustration. Well done.

ellehcimeo's picture
Activity Score 3376

bringing illustration back? is that like justin timberlake bringing sexy back?

mrtalented's picture
Activity Score 2171

puppet is one thing, illustration is another thing. i don't think in this concept you should mix them. i can see an ad of a puppeted guy picking a razor hesitately shot like he doesn't know the strings are attached.

but the concept itsaelf is quite risky. it now sounds like you are a master of manipulation.

aadi's picture
Activity Score 230

Ok who is this guy promoting Grey India shamelessly on this forum??????