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Man's true kingdom

Campaign
Agency Network: 
Published/Aired: 
November 2011

Description

A DIYer’s garage is his kingdom. It is the only place in the house where he rules, even though it is often cluttered with boxes and stuff from other family members. By exploiting this insight in its print ad, the brand positions itself as an ally of its target consumer. It shows that it understands them and even encourages them to reclaim their turf by offering them everything they need to turn their garage into a true DIY palace.

Print advertisement created by BCP, Canada for Napa, within the category: Automotive.

Caption

Reclaim Your Kingdom.

Advertising Agency: BCP Montreal, Canada
Creative Directors: Etienne Bastien, Jonathan Rouxel
Art Director: Nicolas Baillargeon
Copywriter: Dom Bulmer
Account Director: Yanick Nadeau
Account Manager: Vicky Duguay
Agency Producer: Frédérique Bissonnet
Illustrator: Chase Stone
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Highest Rated

Siddarth Basavaraj's picture

loved it. awesome..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

CommandZ's picture

Nice. Great illustration too.

CommandZ
Activity Score 2498
Creative Director
kleenex's picture

I Like it.

kleenex
Activity Score 51126
Web Designer/Developer
eins-eins-null's picture

kind of funny. nicely executed. but not surprising at all - the idea is so old you can't really call it "idea" anymore.

eins-eins-null
Activity Score 896
Copywriter
emiliete's picture

What the hell is the product? Don't get it, man.

emiliete
Activity Score 646
Copywriter at WMcCann
Siddarth Basavaraj's picture

loved it. awesome..

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

psykart's picture

cool

psykart
Activity Score 999
Art Director at john st
Spoonfeederxxx11's picture

Hired on Art Direction!!!

Fired on concept!!!

Spoonfeederxxx11
Activity Score 184
Copywriter
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