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Naked, 4

Published/Aired: 
March 2007
 Naked, 4

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Description

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Improve your flexibility
Not as thick. Just as warm. All the rubber you'll need.
www.radioator.net

Advertising Agency: The Furnace, Australia
Executive Creative Director: Rob Martin Murphy
Art Director: Paris Giannakis
Copywriter: Andrew Allsop
Photographer: Jimmy Fok
Production Company: Katapolt Photography Management and Productions
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Highest Rated

philippertl's picture

Apparently for some life is a bitch. Come on the beach-side dude!

philippertl
Activity Score 656
Graphic Designer |

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focus group's picture

Hahaha. Very simple and very funny visualisation!

But do you need the subline with that "all the rubber you need" pun? Without this, it would be even better, I think.

focus group
Activity Score 146
Other
roman-schwienbacher.com's picture

to me this is not ''all the rubber'' ,this all the rubbisch

roman-schwienba...
Activity Score 1021
Photographer
philippertl's picture

Apparently for some life is a bitch. Come on the beach-side dude!

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

addyhoch10's picture

wait... shouldn't they be wearing these wonderful rubber suits? hmm...

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

its a joke...they're supposed to be using a rubber...come people!

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

addyhoch10's picture

i think you got me wrong ash.
i tried to say that this campaign lacks any logic as far as i got it: these surfers are improving their flexibility with the surf suits they're not wearing. or am i missing the point?

addyhoch10
Activity Score 2592
Art Director
the_ashlands's picture

oh...

i think its supposed to mean that these suits are so thin and flexible that it almost feels like your not wearing a wetsuit....wetsuits are pretty stiff and it feels exremely strange when your wearing one....the correlation is a bit weak...but i found them funny...

the_ashlands
Activity Score 1394
Graphic Designer |

www.ashlandic.com

Have Heart's picture

Totally agree with addyhoch10.

Have Heart
Activity Score 922
Art Director
aoki's picture

for me one of the worst prints i have ever seen...

aoki
Activity Score 2
Other
lekan lawal's picture

what is the correlation plllllllllllllllllllleaaaaaaaaase?

lekan lawal
Activity Score 6
Copywriter
philippertl's picture

rubber = condom
-> fucking, ...
sorry for my language

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

rainman's picture

it will definitely catch your attention and probably create a buzz. Normally I would agree that this is just for cheap, sex sells/shock value but I think it might work for it's target audience.

rainman
Activity Score 267
Art Director
Dick Huges's picture

My name is Dick Huges and I approve this campaign too.

Dick Huges
Activity Score 937
Copywriter
Corona Raymaker's picture

These are not exactly Kama Sutra...

Corona Raymaker
Activity Score 549
Copywriter |

Vive La Aducation!

fotdot's picture

It's a wetsuit guys. It will definitely speak to the target of surfers (men & women) and give 'em a chuckle when they see it. It's simply about flexibility and it does the job.

fotdot
Activity Score 673
Creative Director
Zuco's picture

Come on, this sucks big time.

Sorry for the language, but it does

Zuco
Activity Score 56
Art Director
creative_catalyst's picture

sex for sex sake. No product benefit.

creative_catalyst
Activity Score 110
Copywriter
snowman's picture

What the f...

snowman
Activity Score 66
Creative Director
Rog's picture

Hands up all would-be or can-do surfers who thinks this sucks?

Exactly.

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

rabeat's picture

i dont dee the need 4 ads like this.

dont like.

rabeat
Activity Score 58
Graphic Designer
Rog's picture

Then you stay on the beach.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

Mtl Dave's picture

NICE

Mtl Dave
Activity Score 274
Other
apfelbutzen's picture

in my opinion the artdirector seems to be stuck in pupertal phantasies....
and what's with gay surfers? i don't belive that all australian surfers are hetereosexual...or is this taboo?

apfelbutzen
Activity Score 44
Other
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