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Agency Network: 
Published/Aired: 
January 2011

Description

Print advertisement created by The Republik, Sweden for Nackademin, within the category: Education.

Caption

Are you suited for something else?

Advertising Agency: The Republik, Stockholm, Sweden
Art Director: Lars Jansson
Copywriter: Niklas Lindroth
Photographer: Sven Prim
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CuriousPencil's picture

It'll work, is the main thing. It doesn't matter that it's obvious or has been done. It's well done, it's colourful and looks eyecatching enough to get the audience. Translation issues ("suited [TO] something else".... "after [GRADUATION]") but all in all a straightforward set of effectiveness.

CuriousPencil
Activity Score 4225
Copywriter
TiltedChairCreative's picture

You have to be joking, CP. Of all things for you to actually like...this?! This is awful. Definitely, definitely disagree on this one.

TiltedChairCreative
Activity Score 513
leathijs's picture

I Like the way 'suited' plays two roles. The one for the costume and the second role for the job.

leathijs
Activity Score 10
Billoughsby's picture

So why is this guy -- up there with his bandmates and his instrument, apparently set to go -- dressed like a clown? Is it saying that, if you tried to be a hipster musician today, you'd look like a buffoon, so get thee to Nackademin?

You might think that. But if that's it, then it means this one ad works differently from the other two, because the hairdresser ad looks like un-ironic old school ad-craft: Show her in the unglamorous setting she's in every day, but in the glamorous (?) costume that belies her dream vocation. (...Coulda been an astronaut get-up or a fireman's uniform; just happened to be a deep sea diver.) And the restaurant ad shows a haggard spatula monkey with apparent dreams of being a superheroine.

Applying the way the other two ads in this series work to this one, are we to infer that Nackademin has a clown specialization, and that this poor guy, trapped in the life of a hipster musician, longs to be a clown?

Would you mind, please, explaining these?

Billoughsby
Activity Score 5150
Art Director |

That's it.

luispiter's picture

i like it

luispiter
Activity Score 2756
comunication
shahidali's picture

Much better execution than the burger one.

shahidali
Activity Score 4069
Dhaka, Bangladesh |

shahid

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