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Transformer, 1

Agency Network: 
Published/Aired: 
May 2008
N Seguros Print Ad -  Transformer, 1

Description

Print advertisement created by MSTF, Portugal for N Seguros, within the category: Professional Services.

Caption

Bad things happen even to the finest cars. Be fully insured.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrators: Andrei Szasz (3D), Retouching Furia
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Highest Rated

ARALE_Norimaki's picture

bumblebee wanabee...:)

ARALE_Norimaki
Activity Score 16
Charlie Pratt's picture

Not Bumblee! Nooooo!

Ha! Great stuff.

http://www.charlieprattdesign.com

** NEW WRITING PROJECT **
http://www.corporatepoets.com

Charlie Pratt
Activity Score 427
Nanel's picture

:)

Nanel
Activity Score 283
Copywriter
yun siang orangutan's picture

No.

yun siang orangutan
Activity Score 298
Singapore
R. Rinaldi's picture

Sorry, doesn't tingle.

R. Rinaldi
Activity Score 686
Singapore
gmint7's picture

:::J:::

not bumblebee,
do to the one that was torn to half (i forgot his name, its a sportcar)

that will really work i think

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

triqaziz's picture

it was Jazi

triqaziz
Activity Score 133
The iDEA Company |

Tariq Aziz

ARALE_Norimaki's picture

bumblebee wanabee...:)

ARALE_Norimaki
Activity Score 16
alialli's picture

Im a gr8 transformer fan so I would go for it.

alialli
Activity Score 211
Creative Director at Art Director
MJ05's picture

yes, the tipo is not ok.... and the position is not good.

MJ05
Activity Score 88
garnier bbdo |

MJ

alex_read's picture

Awesome concept, and production of a lovely, professional image.

However, this gets a medium-low mark from me as this is simply a pretty image, and should not be called an advert in any way.

The text is too small and the basic typography mistake of setting the text in all caps renders this unreadable without a squint.

Coupling this, I would state the product placement is also far, far too small. This is an advert for a product - yet the product name and purpose are hardly visible, hence my comment above regarding this as no being worthy of the title of "advert". If I were to drive past this, or flick through this within a magazine, a "pretty picture" is all I would think of this and you have completely missed the mark with advertising your/your customers brand as so often happens these days.

alex_read
Activity Score 2
Test Manager, Nokia Siemens Networks
blacksmurf's picture

simply ugly and not so original.

blacksmurf
Activity Score 200
Art Director |

easy to say "art director".

baobabs's picture

great execution..well done

baobabs
Activity Score 25
Graphic Designer at manila
Nuno Flores's picture

The copy is too long

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
Nuno Flores's picture

The copy could be shorter.

For exemple :" Finest cars have accidents too."

Nuno Flores
Activity Score 122
Copywriter at E.S.C.S
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