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Agency Network: 
Published/Aired: 
April 2012

Description

Print advertisement created by Euro RSCG, Belgium for Mutualité chrétienne, within the category: Public Interest, NGO.

Caption

Solidarity. It begins by putting oneself in the shoes of the others.

Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste
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famma's picture

so?

famma
Activity Score 162
Uade , art director
Design Central's picture

ya.... It sure does require a Call for action..... people are not that fool. they realize solidarity in many events in life, but whats next?

Design Central
Activity Score 364
Madmanarabia's picture

Would make more sense as an Outdoor billboard idea / ambient with the pay off message..."Put Yourself in other people's shoes for a moment." Not a print of an outdoor.

Madmanarabia
Activity Score 11
Copywriter at Ogilvy & Mather
Hugo Battistel's picture

MUTUALITE CHRETIENNE: EXPERIENCE THE SOLIDARITY
Mutualité Chrétienne’s activity is based on solidarity. Rather than telling people long philosophical speeches about this value, we invited them to experience it. “Solidarity. It begins by putting oneself in the shoes of the others”.
See the print case on youtube: http://www.youtube.com/watch?v=O6-pEBC2Kn8

Hugo Battistel
Activity Score 22
Art Director at Euro RSCG Belgium
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