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Agency Network: 
Published/Aired: 
February 2011

Description

Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.

Print advertisement created by DDB, United Arab Emirates for MusicMaster, within the category: Electronics, Technology.

Caption

I am my music. I am musicmaster.

Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Photography: Paul Emous
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CuriousPencil's picture

First time I've seen a QR/mosaic mashup, pretty smart. Real shame about the embarassing copy though. And letting the logo into the headline. Apart from that...

CuriousPencil
Activity Score 4225
Copywriter
Le Barks's picture

A true backhander there Mr Pencil. Though I suggest you sharpen yours. Embarrassing copy....at least they can spell.

Yours sincerely,

Le Barks

Le Barks
Activity Score 8
CuriousPencil's picture

Thank you Le Barks, I did have 'embarrass' on my watch list, but it's one of those that often slips through. I'll forgive myself though and thank you again for the correction.

CuriousPencil
Activity Score 4225
Copywriter
jackblack's picture

Not new. Not great.

jackblack
Activity Score 2357
Art Director
Le Barks's picture

Yes it is new Jacky! Are you familiar with regional advertising in the Middle East? I would direct you to the most recent Ali Cafe tv work to see the general standard.

Le Barks
Activity Score 8
dadada's picture

I expected that the mosaic is composed by albums

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Le Barks's picture

No Squire....done, done, done....

Le Barks
Activity Score 8
Brainsugar's picture

I played with the QR code, and I downloaded music! Great

Brainsugar
Activity Score 1631
Copywriter
luispiter's picture

its bad.. very bad

luispiter
Activity Score 2756
comunication
kleenex's picture

I like the images.

kleenex
Activity Score 51098
Web Designer/Developer
Le Barks's picture

This is fresh work, in a notoriously difficult region.

Le Barks
Activity Score 8
Master Jack's picture

Good stuff.

Master Jack
Activity Score 64
Creative Director
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