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Woman

Campaign
Agency Network: 
Published/Aired: 
September 2011
Muscle Milk Print Ad -  Woman

Also From This Campaign 2

Description

Print advertisement created by Alch1m1a, Italy for Muscle Milk, within the category: Non-Alcoholic Drinks.

Caption

Iron muscles.

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Viviana Giovannini
Post production: R. Monero
Photographer: O'cean
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andylefty's picture

The mum and her kids kind of bugs me. Why is the mum modeling lingerie?

I feel there should be more comedy and less sex but for a protein shake its easy to see why they go with this direction.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
welsh523's picture

Maybe more sex (or the same amount) and less babies. That would bring down the creep factor. Also, MORE PRODUCT!

welsh523
Activity Score 150
Planner at Defero USA
pinguin13's picture

This is clearly overdone. Why are there flowers growing out of the women's shoulder, why are there 2 babies and why are they floating? Why is it in a bedroom and why is the door to the garden open? Overstyled, over the top.

pinguin13
Activity Score 113
Copywriter at freelance |

P13

atb2005's picture

LOL

The flowers are not growing out of her shoulder. The flowers are just behind her. That said, she along with the babies have been badly photoshopped in.

I too don't understand what they are trying to communicate here. I also don't think women drink Musclemilk. Maybe in Italy?

atb2005
Activity Score 13557
Ron Burgundy's picture

I cant agree with the product benefit

Ron Burgundy
Activity Score 1630
Art Director at Southern California
sambuca's picture

disgusting photoshop...
really really poor.

sambuca
Activity Score 1066
Art Director at tolingo GmbH
Ramat Ajala's picture

Very different.

GOLD. The most brilliant idea and great execution

love it

Ramat Ajala
Activity Score 794
CACAHD's picture

true........ ..........!

CACAHD
Activity Score 2188
Art Director
Butterflea's picture

Like the iron-muscles idea, failed execution though

Butterflea
Activity Score 40
Copywriter
Shawali's picture

Wow, this is bad...

Shawali
Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

welsh523's picture

She's really hot but that doesn't change the fact that children are gawking at their mother in lingerie and finding the product is like a bad game of Where's Waldo! Three of my four stars are for choosing a good model.

welsh523
Activity Score 150
Planner at Defero USA
rakel's picture

bad photoshop, forced.

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
rakel's picture

i just saw GOLD and i was shocked.... gold.... NOT

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
dean viii's picture

Cheesy. Bad Photoshop. Did students do this? And I mean high school.

dean viii
Activity Score 1686
Creative Director
Glut's picture

Cheesy with bad art work

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Bill Me Now's picture

this is a joke, right?

Bill Me Now
Activity Score 180
CACAHD's picture

OMG, worst A.D. eveeeeever

CACAHD
Activity Score 2188
Art Director
kleenex's picture

What a horrible ad...

kleenex
Activity Score 51737
Web Designer/Developer
Jackbr's picture

Studing more photoshop...

Jackbr
Activity Score 1500
Art diretor |

JackBR

john ler's picture

Dear copywriter, please stop messing with photoshop.

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
dbor's picture

To authors: it might be better to completely undress the girl...

dbor
Activity Score 1455
Paolo Buatti's picture

Terrible realization!

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

MK-tessa's picture

is that a bed from snow white and the seven dwarfs? I mean look at it!

MK-tessa
Activity Score 216
Art Director at student
Lazarus's picture

This is pretty bad. No, it's really bad. Honestly, it shouldn't even be here.

Lazarus
Activity Score 1536
Creative Director
Manoma's picture

Terrific...
really too bad...

Manoma
Activity Score 1108
Copywriter
AlexM's picture

Iron is not a magnet, is it? Overdone and doesn't make any sense. But these settings with this model in lingerie but without kids work fine and could be used for something else.

AlexM
Activity Score 131
Photographer at Photographer |

High-end Photo Retoucher | Stock photo archive

Hadrons's picture

contrived & beyond...

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

raffi11's picture

I don't know but for me something doesn't relates in this ad. Sure, she has iron muscles, that doesn't mean you have to attract magnets at such a high point on her legs and belly. We get it, those milk shakes are awesome.

raffi11
Activity Score 2
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