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Campaign
Agency Network: 
Published/Aired: 
September 2011
Muscle Milk Print Ad -  Man

Also From This Campaign 2

Description

Print advertisement created by Alch1m1a, Italy for Muscle Milk, within the category: Non-Alcoholic Drinks.

Caption

Iron muscles.

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Viviana Giovannini
Post production: R. Monero
Photographer: O'cean
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Highest Rated

Hadrons's picture

quite sexy with this Photoshop :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sambuca's picture

makes me vomit

sambuca
Activity Score 1066
Art Director at tolingo GmbH
mr.x's picture

ok idea. don't like the photo, looks like istock, probably is. the copy is unnecessary. product should e more visible. bottom right corner instead of the copy. i think.

mr.x
Activity Score 998
Forsbergs Skola
Bill Me Now's picture

I don't think the idea is even okay. It looks like a first-thought, uncreative product overclaim. The only thing less funny than this ad is it's photoshop retouching.

Bill Me Now
Activity Score 180
mr.x's picture

come on, the idea is okay. milk with more iron.. the execution however is not.

mr.x
Activity Score 998
Forsbergs Skola
rakel's picture

this is even worst than the woman with the babies...

rakel
Activity Score 250
Photographer at Escuela de Creativos Publicitarios de la Argentina
peticaca's picture

Oh gosh!
It's awful! What a shame... the photoshop is so, so, so, soooo bad!

peticaca
Activity Score 189
asenbesni's picture

also it's been done before. And exactly for milk with extra iron.

asenbesni
Activity Score 2
TBWA\Sofia
Paolo Buatti's picture

No no no no no no...

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

MK-tessa's picture

For some reason I would give this ad ten stars if a magnet was stuck to his package

MK-tessa
Activity Score 216
Art Director at student
Manoma's picture

Idea was good... but the execution, is terrific.

Manoma
Activity Score 1108
Copywriter
Hadrons's picture

quite sexy with this Photoshop :-)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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