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Real tender meat

Agency Network: 
Published/Aired: 
January 2008
Murano Grill Print Ad -  Real tender meat

Description

Print advertisement created by Bolero, Brazil for Murano Grill, within the category: Recreation, Leisure.

Advertising Agency: Bolero, Fortaleza, Brazil
Creative Director: André Mota
Art Directors: Jorge Kubrusly, Lucas Costa
Photographer: Robson Melo
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Highest Rated

Guest's picture

wow!

Guest
Guest's picture

good...the meat!

Guest
desailly's picture

Dreadful. Just... dreadful.

desailly
Activity Score 470
Copywriter
Guest's picture

trsnsation please! :S

Guest
Dale's picture

Seriously? You don't get this from the image and the fact that it's a meat ad? It ain't great, and it's not really good either, but it is pretty damn clear.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

ridiculo!!!

Guest
Guest's picture

awful

Guest
Scam Detector's picture

Brilliant.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

pointless.

Guest
Disco Munky's picture

This actually looks ok. It's been retouched nicely and doesn't suck visually like so many others. The problem is with the concept. It's pretty weak. But I have a feeling the client doesn't have a clue about design but thought that he'd have a go anyway.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Guest's picture

Stunning. Very good.

Guest
Guest's picture

yo creí que se trataba de los cuchillos

Guest
mattndan's picture

tender (SOFT)
adjective
1 (of meat or vegetables) easy to cut or chew:
My steak was beautifully tender.

Maybe that will help some people.

mattndan
Activity Score 953
Guest's picture

Acho a idéia irada... mas a fotografia cagou, na minha opnião...

Tinha que ser mais simples, mais suave... pra quê esses copos na mesa? E porquê mostrar a mesa toda, saca?

Acho que um ângulo mais topview, não chapado, mas mais de cima um pouco, não mostrando o contexto em volta, seria mais bacana...

Acho que o tratamento também tinha que ser mais classudo... Aquela iluminação puxando mais pro dourado, estilo DPZ sadia, não tanto...

A assinatura talvez mais discreta também, ali está gritando assim “OOOLHAAA, A IDÉIA É ISSO AQUIII!!!“

Outra coisa, talvez a mesa fosse construída com as cartas, e não essa torre... pq na verdade, ninguém põe nada entre o prato e a mesa, o que balança mesmo é a mesa!

Mas ficou bem legal, parabéns!

Guest
Guest's picture

lo mejor de ese aviso es la carne

Guest
Guest's picture

great

Guest
Guest's picture

up in blue 10 good reasons for a brazilian to vote for the soccer team not this ad :-)

Guest
feel's picture

clever

feel
Activity Score 168
Guest's picture

Cannes with certainty.

Guest
Guest's picture

Yes... if your mom judge it as president of the jury...

Guest
Guest's picture

Uma boa idea para 0% gordura mas nao "carne macia".
Best for low fat but not tender meat...something wrong with this idea!
Cannes will be only for the "cinema show" not the lion.

Guest
frozzzt's picture

Omg... this idea sucks soooo much! "very soft/tender meat" ....

The visual is to literal. Lame.

frozzzt
Activity Score 54
Graphic Designer |

What if ...

Guest's picture

Se esta peça ganhar Cannes eu desisto da propaganda.

Guest
Guest's picture

It only can be trick.

Guest
ORISHAS76's picture

esto no gana ni en las favelas!!!!!

ORISHAS76
Activity Score 344
Guest's picture

me gusta!

Guest
mmackinven's picture

Me being picky here...

The shadows contradict each other! The plate goes one way the the cards the other.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Guest's picture

Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.

Guest
Guest's picture

Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.

Guest
Guest's picture

Whoever doesn't get this idea should not be in creative advertising. Go into banking or something, and make way for those who have an imaginative mind to do the work.
And yes I agree, the plate's lighting is a bit inconsistent with the rest of the set-up. No big deal for me though, the idea is there...

Guest
Guest's picture

this is a very boring ad.

Guest
Guest's picture

but why poker cards? Doesn't it an extra things to confuse people mind? First i saw this ad, my focus was on the cards, not the steak. First impression, it seems to me that the highlight of this restaurant is to be able to stand up and cut your steak on cards....

Guest
Guest's picture

and you are in the advertising business??? No way man. what are you a media planner or some cleaning personnel? you are tooooo litaral to work in advertising.

Guest
Guest's picture

Please comment on the work, not individual, dun be childish. Everyone has a say, be it literal or whatever.

Guest
kithubabe's picture

oh come on!!! This one is so damn lame!

kithubabe
Activity Score 72
Other
darth_darkcape's picture

i wouldn't have used red cards with red meat (meat gets lost),

seems like you're selling cards not meat at first glance.

darth_darkcape
Activity Score 100
Scam Detector's picture

You have a point, but I noticed the meat first.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

The cards concept is very common..and it's been almost used at times..the only thing why the ad is looking good just coz it's been retouched very nicely..i've used this type of concept long time back..so time to think on something out-of-the-box..!!ALL THE BEST :)

Guest
Scam Detector's picture

Bollocks. References please. Links, etc.

Scam Detector
Activity Score 1048
General Manager
Guest's picture

wow!

Guest
Guest's picture

terrible. Everything, from the idea until the execution.

Guest
Guest's picture

clear idea
All these comments.... make's it "great ad"

Guest
Guest's picture

Direct and clear. Good ad

Guest
alvinpck's picture

Tender does not mean light.

alvinpck
Activity Score 1467
Art Director
Disco Munky's picture

Exactly.

"stay low, move fast"

Disco Munky
Activity Score 3890
Art Director |

Doin' it for the points

Scam Detector's picture

Building a house out of playing cards is about stability.

Scam Detector
Activity Score 1048
General Manager
Dale's picture

I don't particularly like this ad but I don't think it conveys 'light'. Since the knife and fork are in the act of cutting the steak I think it does communicate tender meat. Oh well, there are better ads and there are far worse.

Dale
Activity Score 370
Copywriter at Euro RSCG |

- The only thing more rare than a good ad is a good guest comment -

Guest's picture

really?

Guest
Guest's picture

i think the idea is abit too forced =x

Guest
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