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Mummy

Published/Aired: 
September 2007
 Mummy

Description

Caption

Discover a more modern kind of driving.
Automatic gearshift Q-Tronic. The vanguard of technology is on board of Alfa 159.

Advertising Agency: Y&R/Team Alfa, Italy
Chief Creative Directors: Aldo Cernuto, Roberto Pizzigoni
Creative Director: Marco Cremona
Copywriter: Sergio Montella
Art Director: Alberto Berton
Account Supervisor: Matteo Sarzana
Account Executive: Giovanni Zezza
Photographer: Carlo Paggiarino
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andrej dwin's picture

the idea of itself isn't bad, but there's something distracting about the execution.

http://checkthistrick.blogspot.com
*the best skate/snow/surfing videos and pictures.
*updated daily!

andrej dwin
Activity Score 937
Copywriter at Publicis Austria |

AdArena: Sex Sells
http://www.adarena.net

ilovegreatads's picture

absolutely. the problem is that the line and visual go off in opposite directions.

ilovegreatads
Activity Score 312
Creative Director
kurtberengeiger's picture

I agree completely. But maybe it's just the translation... Or some kind of cultural thing.

kurtberengeiger
Activity Score 7323
Copywriter
Rog's picture

I'm with this column. wtf

Rog
Activity Score 6080
Copywriter |

>>>> That's not an ad. THIS is an ad.

JAGGY's picture

layout and art makes you feel sick

JAGGY
Activity Score 1382
Copywriter at TBWA, Mumbai |

Jaggy, MICA Ahmedabad

Rajib's picture

Jaggy is right.

....Method in Madness....

Rajib
Activity Score 369
Art Director |

<<.... Method in Madness ....>>

Guest's picture

leprous gear

Guest
Peter66's picture

....eigthies...

Peter66
Activity Score 718
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