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Published/Aired: 
April 2010
Description: 

Print advertisment created by Dag&David, United Kingdom for Multiple Sclerosis Society of Canada, within the category: Public Interest, NGO.

There is no warning sign.
You tremble. It's dizzy. No muscle control. Then slam down. It happens. Then stops. It happens again. Sometimes it lasts the whole day.
People with MS can never predict, Multiple Sclerosis Society is giving help to anyone affected by MS.
To find out more or make a donation call the freephone helpline at 0808 800 8000 or visit www.mssociety.org.uk

Advertising Agency: Dag&David, London, UK
Art Director: Dag Aarseth
Copywriter: David Sneeggen

Comments (3)

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luispiter's picture
luispiter
Activity Score 2756

ok... unimpressive

Umana Anjalin's picture
Umana Anjalin
Activity Score 13

As a patient of Multiple Sclerosis, I am really impressed by this idea and I believe the creatives have done a great job in really doing the homework in understanding how MS patients feel when their feet go numb! I personally have experienced such a state where you feel part of your body is disconnected from you.

Umana Anjalin's picture
Umana Anjalin
Activity Score 13

As a patient of Multiple Sclerosis, I am really impressed by this idea and I believe the creatives have done a great job in really doing the homework in understanding how MS patients feel when their feet go numb! I personally have experienced such a state where you feel part of your body is disconnected from you.

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