Hunter vs Deer

Agency Network: 
September 2010


Print advertisement created by TBWA, New Zealand for Multiple Sclerosis Society, within the category: Public Interest, NGO.


Multiple Sclerosis turns your brain & body against each other.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott
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silvi's picture

mmm... i don´t like the aproach

Activity Score 4172
Guest's picture

I for one really like it. Especially because realistic drawn people with animal heads were never approached in humor afaik. The prints make justice to the campaign.

elyoshiro's picture

The concept is good,

Activity Score 546
Creative Director at Dir. Creativo Digital |

sirvan's picture

This was done before for another disease. The spot where the guy beats himself up as he tries to make an omelet? It was a great spot (too bad I can't remember the disease, lol).

Activity Score 29860


"I love some things, and don't love some other things."

Dzsoi's picture

It started with a phone call, didn't it? I loved that. I'm pretty sure that was for MS too.

Activity Score 8532
Copywriter at junior copywriter
de_martin's picture

I do like the illustrations and the concept, but I dislike the typo.

Activity Score 71
Valcke Bowling Service |

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Guest's picture

As someone with MS, I think the thought of "Multiple Sclerosis turns your brain & body against each other" is interesting and right, but I think the execution is wrong. Mind you sometimes I would like to blow my brains out.

Billoughsby's picture

The headline type is nice. (Ligatures are underused.) "Help stop the war inside" is a good line and should perhaps have wagged the dog on this one.

Activity Score 5150
Art Director |

That's it.

smartar's picture

nice concept and art. awfull type

Activity Score 54
Art Director at diluvia
Guest's picture

Yeah. The type doesn't work sorry.