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Boy

Campaign
Agency Network: 
Published/Aired: 
October 2011

Description

Print advertisement created by Saatchi & Saatchi, Germany for Multi Media Est, within the category: Agency Self-Promo.

Caption

In no time, he'll be a strong and handsome ad.
Bring up your ideas with us. Multi Media Est Romania.

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Excecutive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Justin Pettit
Copywriter: Till Wembacher, Avinash Sampath
Photographer: Carioca Studio
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atb2005's picture

In no time he will be devoured by that wolf.

atb2005
Activity Score 13557
morse's picture

I'm afraid I don't understand this campaign.

morse
Activity Score 18024
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture

+1

CommandZ
Activity Score 2498
Creative Director
Nike Diesel's picture

It's pretty easy. And someone please correct me if I'm wrong...
When someone has an idea, which is your "newborn", they pretend this idea to be their kid - until it "dies". Which happens a lot...
Other times, the right ones get to grow up to be ie. a big strong handsome man. >Read: Ad.
Not the greatest analogy, but exists in the ad world.

Nike Diesel
Activity Score 13630
Art Director
Baelin's picture

Is this a child sacrifice to the dark gods of advertising?

Baelin
Activity Score 273
Copywriter
velle's picture

fairytales and make-believe... it's what we do
*said without any cynicism

velle
Activity Score 1550
Copywriter
Glut's picture

not so bad idea, copy is very weak and also execution.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Nike Diesel's picture

I agree with glut. copy is expected and boring.

Nike Diesel
Activity Score 13630
Art Director
Hadrons's picture

Great campaign.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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